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In a striking turn of events, the renowned rapper Snoop Dogg’s ad campaign for Solo Stove backfired, resulting in the exit of the company’s CEO, John Merris. The campaign, which cleverly hinted at Snoop Dogg giving up smoking, ultimately failed to boost sales as expected.  The “Smokeless” Campaign In a bold marketing move, Solo Brands aired a commercial in which Snoop Dogg announced he was “giving up smoke,” leading many to believe he was quitting his well-known affinity for weed.  However, the ad was a clever ruse for Solo Stove,

An American Association of Advertising Agencies (The 4A’s) report has found unsolved issues in the advertising industry. A step in the wrong direction for diversity While 2021 witnessed a surge in diversity and inclusion efforts, momentum seemingly dwindled in 2022.  At the time, numerous corporations embraced more diverse hiring practices and over 200 tech firms committed to change.  However, over the last year, these efforts have begun to decrease, including the media industry losing four Diversity, Equity and Inclusion (DEI) leaders in two weeks. Furthermore, the 4A’s report indicated a

TikTok, as we know, has the potential to change lives and shine a light on talents that may have gone unnoticed previously. Elvis Muchiri, more commonly known as Evolve with Elvis, has become a topic of conversation on TikTok, YouTube, and Twitter as he teaches his audiences how to use keyboard shortcuts with his younger sister Megan. The young boy started posting on TikTok in March of this year and has already gained 125,300 followers and over 1.7 million likes.  He also has gained a platform on YouTube with 8,490

TikTok is celebrating US Black History Month with its first-ever Visionary Voices list, as well as a range of in-app content and IRL events. #BlackTikTok This month, TikTok will be hosting a range of LIVE in-app events featuring inspiring Black creatives and innovators across several industries. The in-app #BlackTikTok hub will also feature stories from Black creators, Black-owned businesses, and non-profit organizations and the sounds page will feature special guests and album playlists showcasing Black talent across music genres.  TikTok is also taking its celebrations offline with the third instalment

When TikTok soared in popularity in 2020, the hard seltzer drinks market saw sales double to $4.1 billion.  While the stars were aligning, Nectar Hard Seltzer was a new company attempting to take on established brands such as White Claw and Truly. A unique marketing strategy involving our favorite new social media app and SMS texting would be the secret to their success. When Jeremy Kim received a phone call from his future co-founder, John Dalsey, he couldn’t have predicted the journey they would go on.  Asian-Inspired Hard Seltzer “Hard seltzer is killing

Disney’s latest live-action remake, The Little Mermaid, has been engulfed in controversy ever since the casting of singer Halle Bailey was announced. The film’s trailer has been flooded with 1.5 million dislikes from angry “fans” – despite YouTube removing the dislike counter, the numbers are still available through an extension. During a recent appearance at the D23 Expo, Bailey herself reacted to the release of the clip and called the moment “surreal.” “I’m so excited about this film,” she said. “You know being here today is so surreal. I definitely

As the world has become more digitized, more accessible payment systems such as Cash App, PayPal and Venmo have become hugely popular. According to data, Cash App has generated over 40 million monthly active users and over 100 million downloads. Recent research reveals that 59% of Black Americans report using Cash App, compared to 37% of Hispanic Americans and even a smaller percentage of white and Asian Americans. Hackers and scammers The popularity of these payment systems among Black and Hispanic Americans is in spite of concerns about security and

Armed with smartphones and armies of faithful fans, social media sensations such as Khaby Lame are building fortunes by redefining the rules of entertainment, advertising, and stardom. The inaugural Forbes Top Creators list highlights the 50 social superstars leveraging a combined 1.9 billion followers across social networks to earn $570 million in 2021 alone. Their average age is just 31. Next year’s windfall is significantly richer as famous personalities shift from influencers to owners, using their massive reach to start their own ventures—clothing lines, beauty empires, TV series, and fast food chains.

Social media services Facebook, WhatsApp, and Instagram are back up and running after an outage that lasted almost six hours and impacted millions across the globe. The services were down from about 4 pm GMT until around 10 pm on Monday. Users flocked to Twitter to share their frustrations, jokes, and assumptions about why the social media giant had shut down.  But in a statement, Facebook said that the site’s faulty configuration change affected the company’s internal tools and systems which complicated attempts to resolve the problem. Downdetector, which tracks outages, said

Black Tech Twitter is good for many things – from shining a light on the rising talent in the sector, helping members of the community land their dream jobs, to updating those who are keen to get into the industry on the latest events happening around the globe. But one thing it’s increasingly becoming well-known for is being a safe space to ask for advice and get “absolute gems” in return. Here at POCIT, we’ve broken down some of the latest advice from Black Tech Twitter this month. Just go

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