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BET has partnered with Cistus Media to launch Shop With BET, a curated online marketplace that celebrates Black-owned and inclusive brands. Celebrating Black Businesses Unveiled just in time for the holiday season, Shop With BET offers an exclusive selection of culturally inspired products, showcasing the creativity and entrepreneurship of Black founders and small businesses.   “This partnership is about more than just commerce; it’s about creating a platform that celebrates diversity and empowers our communities,” Candi Carter, CEO of Cistus Media, said in a statement. “We are committed to curating an experience

In this episode of Techish Podcast, Abadesi and Michael discuss Beyoncé’s recent brand launches Telegram CEO Pavel Durov gets arrested – privacy vs. accountability Financial literacy in the music industry The rise of frenemies The Play School accelerator and more! Listen to the episode You can find the Techish podcast on Spotify, Apple, and all good podcast apps. Watch On YouTube Disclaimer: The information provided in this podcast episode represents the personal opinions and experiences of the presenters and is for informational and entertainment purposes only. It should not be considered

Chicago-based TikTok star Jools Lebron, known for her “very demure,” “very mindful,” and “very cutesy” lingo that has taken social media by storm, is now facing a trademark battle. Others have rushed to trademark variations of her viral catchphrases before she could, but the Puerto Rican creator recently reassured fans that the matter is being “handled.” A not-so demure Trademark Battle Lebron was a store cashier before her sudden rise to internet fame. Shortly after her phrases went viral, several individuals filed trademark applications for variations of “very demure.” Jefferson

A Pennsylvania mother has won the right to sue TikTok over the tragic death of her 10-year-old daughter, Nylah Anderson. Federal law has long shielded Big Tech companies from lawsuits for hosting content created and uploaded by third parties. However, this landmark ruling by the US appeals court asserts that companies can be held accountable for “knowing distribution and targeted recommendation” of harmful content. The Deadly TikTok Challenge Nylah Anderson died in December 2021 after attempting the “blackout challenge,” a viral trend that encouraged users to choke themselves until they

Group Black has announced the acquisition of Galore Media Inc., a digital culture magazine that reaches 15 million users monthly. The Black-owned media company is also expanding its media influence with the launch of the “She’s Good [For Real]” Black women’s health platform and new data technologies. The Galore Acquisition Galore is known for spotlighting cultural icons such as Zendaya, Bad Bunny, and Kylie Jenner on their covers and its collaborations with major brands like Samsung, Apple, and Estee Lauder. “Galore is on the cutting edge of culture and I

In a striking turn of events, the renowned rapper Snoop Dogg’s ad campaign for Solo Stove backfired, resulting in the exit of the company’s CEO, John Merris. The campaign, which cleverly hinted at Snoop Dogg giving up smoking, ultimately failed to boost sales as expected.  The “Smokeless” Campaign In a bold marketing move, Solo Brands aired a commercial in which Snoop Dogg announced he was “giving up smoke,” leading many to believe he was quitting his well-known affinity for weed.  However, the ad was a clever ruse for Solo Stove,

An American Association of Advertising Agencies (The 4A’s) report has found unsolved issues in the advertising industry. A step in the wrong direction for diversity While 2021 witnessed a surge in diversity and inclusion efforts, momentum seemingly dwindled in 2022.  At the time, numerous corporations embraced more diverse hiring practices and over 200 tech firms committed to change.  However, over the last year, these efforts have begun to decrease, including the media industry losing four Diversity, Equity and Inclusion (DEI) leaders in two weeks. Furthermore, the 4A’s report indicated a

TikTok, as we know, has the potential to change lives and shine a light on talents that may have gone unnoticed previously. Elvis Muchiri, more commonly known as Evolve with Elvis, has become a topic of conversation on TikTok, YouTube, and Twitter as he teaches his audiences how to use keyboard shortcuts with his younger sister Megan. The young boy started posting on TikTok in March of this year and has already gained 125,300 followers and over 1.7 million likes.  He also has gained a platform on YouTube with 8,490

TikTok is celebrating US Black History Month with its first-ever Visionary Voices list, as well as a range of in-app content and IRL events. #BlackTikTok This month, TikTok will be hosting a range of LIVE in-app events featuring inspiring Black creatives and innovators across several industries. The in-app #BlackTikTok hub will also feature stories from Black creators, Black-owned businesses, and non-profit organizations and the sounds page will feature special guests and album playlists showcasing Black talent across music genres.  TikTok is also taking its celebrations offline with the third instalment

When TikTok soared in popularity in 2020, the hard seltzer drinks market saw sales double to $4.1 billion.  While the stars were aligning, Nectar Hard Seltzer was a new company attempting to take on established brands such as White Claw and Truly. A unique marketing strategy involving our favorite new social media app and SMS texting would be the secret to their success. When Jeremy Kim received a phone call from his future co-founder, John Dalsey, he couldn’t have predicted the journey they would go on.  Asian-Inspired Hard Seltzer “Hard seltzer is killing

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