April 18, 2024

Group Black Acquires Galore And Launches New Platforms

Group Black has announced the acquisition of Galore Media Inc., a digital culture magazine that reaches 15 million users monthly.

The Black-owned media company is also expanding its media influence with the launch of the “She’s Good [For Real]” Black women’s health platform and new data technologies.

The Galore Acquisition

Galore is known for spotlighting cultural icons such as Zendaya, Bad Bunny, and Kylie Jenner on their covers and its collaborations with major brands like Samsung, Apple, and Estee Lauder.

“Galore is on the cutting edge of culture and I believe it is the next generation’s Vogue,” remarked Travis Montaque, Group Black’s CEO and co-founder.

Montaque was initially attracted to Galore’s diverse reach, especially in the Hispanic and Latine sectors.

He sees the acquisition as a “perfect marriage between relevance and scale”, embracing the growing influence of Black and brown consumers in the U.S., who have a collective spending power of $5 trillion.

Galore co-founders Mike Albanese and Prince Chenoa will join the Group Black team as Senior Vice President and Editor In Chief of Galore respectively.

A Black Women’s Health Platform

Alongside its acquisition, Group Black has launched a new initiative aimed at Black women’s health called “She’s Good [For Real],” hosted on the Everyday Health platform.

Tatyana Ali, a five-time NAACP Image Award winner, singer, writer, producer, and activist, will join as a spokesperson and Community Ambassador.

Tatyana Ali, She’s Good [For Real] Spokesperson

This content series will focus on delivering crucial healthcare news and insights tailored to Black women and mothers, featuring a mix of social, editorial, and video content.

New data technologies

According to Ad Age, Group Black’s next growth phase will focus on expanding its owned platforms and developing data technologies.

One such technology is the Group Black Audience and Insights Platform, which launched earlier this year. This platform utilizes unique first-party data from diverse partners to deepen the understanding of Black and Hispanic consumer behaviors.

Looking ahead, Group Black plans to launch a new data cloud in collaboration with Zeta Global to aggregate first-party data, enhancing targeted advertising capabilities across Group Black’s platforms and its diverse-owned media partners.

Samara Linton

Community Manager at POCIT | Co-editor of The Colour of Madness: Mental Health and Race in Technicolour (2022), and co-author of Diane Abbott: The Authorised Biography (2020)