Posts in Category

Marketing

Over half (54%) of the jobs at tech companies are non-technical roles – which is great news for those of us who thought C# was a musical note. Here’s a roundup of some of the many ‘non-technical’ roles at tech companies you can apply for on POCIT! “I genuinely thought it was only the coders that would be able to make the most money and the biggest change in the tech world and I was wrong.” – Nakita Austin, Customer Success Director Marketing A tech company may make a life-changing

The Hidden Genius Project, a nonprofit for Black male youth in tech, is coming to the Formula 1 racetrack thanks to the Sponsor X initiative. McLaren Racing partner Smartsheet launched the Sponsor X initiative at the Australian Grand Prix earlier this year. Now, for this weekend’s US Grand Prix, McLaren Racing partner Smartsheet is replacing its logo on the McLaren race cars and all marketing activities with The Hidden Genius Project’s logo. Smartsheet will also work with the nonprofit to bring tech education to local youth ahead of the racing event. What

When TikTok soared in popularity in 2020, the hard seltzer drinks market saw sales double to $4.1 billion.  While the stars were aligning, Nectar Hard Seltzer was a new company attempting to take on established brands such as White Claw and Truly. A unique marketing strategy involving our favorite new social media app and SMS texting would be the secret to their success. When Jeremy Kim received a phone call from his future co-founder, John Dalsey, he couldn’t have predicted the journey they would go on.  Asian-Inspired Hard Seltzer “Hard seltzer is killing

Forbes has released the world’s most influential CMOs list to recognize some of the most powerful changemakers in the marketing industry.  According to Forbes, the platform conducted a data-driven analysis to select this year’s finalists. Research insight provided by Sprinklr, and supplemental data supplied by LinkedIn, helped Forbes narrow down 50 pioneers that are actively spearheading brands and communities in the marketing sector.  The people in the list represent companies with over 8 million employees globally and have acquired over $5 trillion in market capitalization.  So, let’s meet some of

Josh Malemba had no idea that an after-school hobby would turn into an impactful business. Now at the age of 20, the Leicester student has created his very own company, CodeSuite, and he wants to teach the next generation how to get into the tech world Code Suite is an educational company that breaks down barriers of entry for young people wanting to get into technology by teaching them coding skills. The student has a passion for educating and encouraging young people to develop digital skills that will help them

A Black marketing specialist has taken to Linkedin to complain about his experience applying for a job at Monzo Bank and has questioned whether the firm’s job application process is racist. Before explaining what happened, Charles Oben wrote ‘Does Monzo Bank have an application process that is intentionally racist?’. Sharing his experience, he said: “I applied to Monzo late last week, for their Growth Marketing Manager position. I spent a lot of time on my application (one of my responses is over 5 pages long), so I was rather dismayed

After winning $1.3 million in scholarships himself, Christopher Gray founded Scholly, an app that helps students easily find scholarships for college. Scholly was featured on ABC’s Shark Tank, landing a deal with Daymond John and Lori Greiner and sparking the biggest fight in Shark Tank history. Scholly has over 4 million users and has helped students raise over 100 million dollars. It was first launched in 2015 with the simple goal of matching students with available scholarships: Input your age, interests, and other demographic information and Scholly would find potential fits. The idea,

Influencer marketing agency Fanbytes has been acquired by digital media agency Brainlabs for an undisclosed fee. The UK-based 65-strong business was launched by its chief executive Timothy Armoo, chief operating officer Ambrose Cooke and chief technology officer Mitchell Fasanya in 2017. Fanbytes now works with a client list that spans Samsung, Nike, Ubisoft, Mattel, Estée Lauder and H&M. The agency also formed a talent management business dubbed Bytesized Talent. Now, it represents some of the biggest creators in the UK like EmandLoz (fashion and entertainment), and Mr Tov (comedy, lifestyle

Black content creators continue to lead the way in online spaces such as Instagram – from memes, and dances to the way in which they have utilized the app for digital activism and campaigning on important issues. But for far too long – these same creators have often been cast to the side, not credited, and even paid less by advertisers and brands. A report published last year by the communications company MSL and educational organization The Influencer League stated that the pay gap between Black and white content creators

After less than two years as Netflix’s chief marketing officer, Bozoma Saint John is leaving the streaming giant. Variety was the first outlet to break the exclusive story and according to their report, Saint John’s departure from the company was “mutual and amicable.” The company, which also confirmed the moves on Thursday, did not elaborate on why Bozoma is departing. But in a statement, Netflix CEO Ted Sarandos said he “loved working with Boz and have been inspired by her creativity and energy” and that she’s “attracted world-class marketers to the company

1 2 3 Page 1 of 3