Bozoma Saint John, one of the industry’s highest-profile marketing executives, is launching Eve by Boz, a wig and haircare brand, as first reported by Fortune. The independently funded venture promises to cater specifically to Black women and address gaps in the wig industry that Saint John says have been overlooked for too long. Filling a Gap in the Market Saint John made history in 2020 as Netflix’s first Black C-suite executive and previously held marketing leadership roles at Uber, Apple, and PepsiCo. Since stepping down from her Netflix role in
Advertisements for nutrition products promoted by Dragons’ Den star and entrepreneur Steven Bartlett have been banned by the Advertising Standards Authority (ASA) after being deemed misleading, according to The BBC. The ads, which featured Bartlett endorsing products from the health brands Huel and Zoe, failed to disclose his financial interests in the companies, a violation of advertising guidelines. ASA’s Decision: Misleading Endorsements The ASA’s ruling, announced this week, centered on two ads for Huel and one for Zoe that were shared on Facebook earlier this year. In the ads, Bartlett,
Plaiced, a growing online social network, has acquired Clutch, a Black women-founded marketplace for digital marketing services. The acquisition marks a shift in the digital marketing industry, promising enhanced opportunities for content creators and brands alike. Clutch: Connecting businesses with creators Co-founded by Madison Long and Simone May in 2020, Clutch has connected numerous creators with businesses seeking marketing and content creation services. The company had secured $1.2 million in pre-seed funding led by Precursor Ventures and had worked with over 70 brands, including Hearst Media. “The creator economy is
Group Black has announced the acquisition of Galore Media Inc., a digital culture magazine that reaches 15 million users monthly. The Black-owned media company is also expanding its media influence with the launch of the “She’s Good [For Real]” Black women’s health platform and new data technologies. The Galore Acquisition Galore is known for spotlighting cultural icons such as Zendaya, Bad Bunny, and Kylie Jenner on their covers and its collaborations with major brands like Samsung, Apple, and Estee Lauder. “Galore is on the cutting edge of culture and I
Atlanta-based agency Chroma Creators is using artificial intelligence to deliver branding and marketing that is crafted by AI but inspired by Black culture. Chroma Creators Chroma Creators founder, CEO, and chief creative officer Octavia Warren is known for her success with multicultural branding and marketing agency Creative Juice. With over a decade of debunking stereotypes, Warren is now using the power of artificial intelligence to reshape how brands connect with Black audiences. “I remember a time when you could not find a stock photo of a black hand holding an iPhone,” said Warren in
Black Americans consume more media than any other US population, but almost 70% wish they saw better representation, a Nielsen report has found. Black Audiences Consume The Most Media Nielsen’s “The Global Black Audience” report highlights Black America’s significant engagement with media and their perspective on representation in content and advertising. Black Americans remain today’s core audience, spending more time with media than any other US population, 81 hours weekly. Black audiences 18 and older in the US spend the most time on media daily – nearly 12 hours. The
The ALIVE Podcast Network has partnered with Barometer to revolutionize monetization opportunities for Black creators and media owners. The ALIVE Podcast Network is the first Black woman-owned podcast network to develop proprietary technology to amplify Black voices while ensuring creators retain ownership of their content. Barometer is an AI-powered platform for contextual targeting and brand suitability in audio advertising. Stereotypes About Black Content Brand suitability and safety technologies have been known to play an essential role in safeguarding advertisers. However, they have long been associated with disproportionately impacting creators from diverse backgrounds. For example,
In a striking turn of events, the renowned rapper Snoop Dogg’s ad campaign for Solo Stove backfired, resulting in the exit of the company’s CEO, John Merris. The campaign, which cleverly hinted at Snoop Dogg giving up smoking, ultimately failed to boost sales as expected. The “Smokeless” Campaign In a bold marketing move, Solo Brands aired a commercial in which Snoop Dogg announced he was “giving up smoke,” leading many to believe he was quitting his well-known affinity for weed. However, the ad was a clever ruse for Solo Stove,
Two minority-owned platforms, TripleLift and Reset Digital, have partnered to help advertisers achieve their diverse spending goals, increasing diverse representation across the programmatic ecosystem. In 2023, an ANA survey found that the media and advertising community had shown more interest in supporting diverse suppliers over the past year. However, there is still a gap between intent to spend with diverse suppliers and actual spending. TripleLift and Reset Digital’s partnership aims to change that. Supporting diverse suppliers in the ad industry TripleLift, founded by Eric Berry, Ari Lewine, and Shaun Zachariais,
For Black Business Month, media personality Sheletta Brundidge surprised five Black women with billboard advertisements for their businesses. August is National Black Business Month, where Americans recognize Black-owned businesses nationwide. Black business owners account for about 10%of U.S. businesses and 30% of all minority-owned businesses. A Harvard Business Review report also found that 17% of Black women are starting or running new businesses, compared to 10% of white women and 15% of white men. Billboard Ads for Black Women’s Businesses Five Black women entrepreneurs, including founders of Soul Grain Granola, Slyvia Williams and Liza Maya, were
