January 8, 2024

TripleLift And Reset Digital Join Forces To Boost Diversity In Digital Advertising

Two minority-owned platforms, TripleLift and Reset Digital, have partnered to help advertisers achieve their diverse spending goals, increasing diverse representation across the programmatic ecosystem.

In 2023, an ANA survey found that the media and advertising community had shown more interest in supporting diverse suppliers over the past year.

However, there is still a gap between intent to spend with diverse suppliers and actual spending.

TripleLift and Reset Digital’s partnership aims to change that.

Supporting diverse suppliers in the ad industry

TripleLift, founded by Eric Berry, Ari Lewine, and Shaun Zachariais, is an ad tech platform that elevates digital advertising.

Over the last 12 years, TripleLift has cultivated a large publisher inventory that includes access to 220 billion monthly impressions across diverse-owned sites.

These are included in its UNREP (Underrepresented Voices) curated packages, which allow users to buy impressions on sites primarily owned by women, minorities, and LGBTQ.

Reset Digital, founded by Charles Cantu, is a platform that gives brands and publishers a broader and deeper audience reach across all communities.

Helping advertisers achieve their diverse spend goals

With their new partnership, TripleLift and Reset Digital aim to help advertisers access diverse-owned media at scale, and direct a greater portion of their digital budgets to diverse-owned media companies.

“TripleLift has been on our radar for a partnership for some,” said Cantu.

“Specifically, our marketplace combined with their offerings like UNREP now provides a single pathway to diverse spending across the programmatic ecosystem – a solution we are excited to finally have in the market together.”

The partnership will allow advertisers to buy quality inventory from minority-owned businesses throughout the programmatic ecosystem.

This comprises TripleLift, Reset Digital, and TripleLift’s UNREP deal package of impressions directing dollars straight to minority-owned media publishers.

“This partnership allows advertisers to achieve their diverse spend goals with an end-to-end solution that is more aligned with their corporate supplier diversity reporting requirements,” said Thomas Brandon, VP of Agency Strategy and Economic Inclusion at TripleLift.

“Importantly, it allows them to use their media spend to impact the economic growth of the diverse communities they serve.”

Sara Keenan

Tech Reporter at POCIT. Following her master's degree in journalism, Sara cultivated a deep passion for writing and driving positive change for Black and Brown individuals across all areas of life. This passion expanded to include the experiences of Black and Brown people in tech thanks to her internship experience as an editorial assistant at a tech startup.