Black Americans consume more media than any other US population, but almost 70% wish they saw better representation, a Nielsen report has found. Black Audiences Consume The Most Media Nielsen’s “The Global Black Audience” report highlights Black America’s significant engagement with media and their perspective on representation in content and advertising. Black Americans remain today’s core audience, spending more time with media than any other US population, 81 hours weekly. Black audiences 18 and older in the US spend the most time on media daily – nearly 12 hours. The
Two minority-owned platforms, TripleLift and Reset Digital, have partnered to help advertisers achieve their diverse spending goals, increasing diverse representation across the programmatic ecosystem. In 2023, an ANA survey found that the media and advertising community had shown more interest in supporting diverse suppliers over the past year. However, there is still a gap between intent to spend with diverse suppliers and actual spending. TripleLift and Reset Digital’s partnership aims to change that. Supporting diverse suppliers in the ad industry TripleLift, founded by Eric Berry, Ari Lewine, and Shaun Zachariais,
An American Association of Advertising Agencies (The 4A’s) report has found unsolved issues in the advertising industry. A step in the wrong direction for diversity While 2021 witnessed a surge in diversity and inclusion efforts, momentum seemingly dwindled in 2022. At the time, numerous corporations embraced more diverse hiring practices and over 200 tech firms committed to change. However, over the last year, these efforts have begun to decrease, including the media industry losing four Diversity, Equity and Inclusion (DEI) leaders in two weeks. Furthermore, the 4A’s report indicated a
Horizon Media – reportedly the largest US media agency – has joined Burst Premium Network to create the first-ever network featuring a DEI content experience that amplifies the work and voices of local storytellers across more than 150 broadcast stations. Burst is a leading mobile video technology company aiming to transform how broadcasters, publishers, and media companies manage and monetize user-generated and controlled video content. The aim is focused on community-based DEI storytelling to amplify the work and voices of local storytellers across more than 150 broadcast stations. “We are
Athletic champions Naomi Osaka and LeBron James have announced the launch of their new media production company, Hana Kuma. Hana Kuma, founded by the four-time Grand Slam tennis champion Naomi Osaka and NBA legend LeBron James, will produce documentaries, feature television shows, and anime programs for a global audience. The production company will primarily focus on highlighting stories from marginalized groups yet to be covered by mainstream media outlets. “I’ve built my career taking a different approach than others around me,” Naomi Osaka said in an Instagram post. “Because my journey has
Adam Taylor, the founder of app development company Langston LLC and solo developer behind Black, built the app to facilitate culturally relevant and multifaceted news for Black people, with stories that speak to the community’s shared experience. A self-taught coder, Taylor has already integrated sophisticated technology into the app to provide relevant and personalized content, and is looking forward to learning more about native iOS frameworks and going deeper on his code with Apple engineers. In a previous interview with MIT, he spoke about the lack of diversity in the
The summer of 2017, Luis Fonsi and Daddy Yankee’s “Despacito” remix featuring Justin Bieber had become the top song in the country. While it was already a hit pre-Bieber, Justin’s auto-tuned Spanglish brought the song into the consciousness of many Americans, qualifying a predominantly Spanish-language song as “mainstream,” i.e. not only digestible but desirable to the wider American public. No small feat. I was at a popular lounge in New York City when a DJ played the record. A woman sitting at the neighboring banquette, partying with her daughter and friends, reached
