June 20, 2023

The Partnership Creating The First-Of-Its-Kind Community-Based DEI Content Network

New DEI Content Network

Horizon Media – reportedly the largest US media agency – has joined Burst Premium Network to create the first-ever network featuring a DEI content experience that amplifies the work and voices of local storytellers across more than 150 broadcast stations.

Burst is a leading mobile video technology company aiming to transform how broadcasters, publishers, and media companies manage and monetize user-generated and controlled video content.

The aim is focused on community-based DEI storytelling to amplify the work and voices of local storytellers across more than 150 broadcast stations.

“We are thrilled now to bring authentic DEI stories to the TV marketplace,” said Bryant McBride, co-founder, and CEO of Burst Premium Network.

“We are proud to launch the Burst Premium Network with messages that teach, heal and humanize people of all cultures, races, and identities.”

The network will feature local storytellers who submit videos that share perspectives surrounding DEI celebrations and recognitions, including Black History Month, Pride, Asian, American, and Pacific Islander (AAPI), Hispanic Heritage, Mental Health Awareness Month, and many others.

It will provide a scaled approach for national advertisers to target local viewers and align with important local stories that educate, inspire and celebrate all people.

This process will turn local news programming and its associated user-generated content (UGC) video into a brand-safe experience for advertisers.

“At Horizon, our teams often hear me say that DEI is our DNA,” said Bill Koenigsbery, Founder and CEO at Horizon Media.

“Working with Burst to introduce a new way for brands to forge authentic connections with local communities by amplifying diverse voices and sharing untold stories is an extension of that commitment and our focus on DEI innovations.”

Sara Keenan

Tech Reporter at POCIT. Following her master's degree in journalism, Sara cultivated a deep passion for writing and driving positive change for Black and Brown individuals across all areas of life. This passion expanded to include the experiences of Black and Brown people in tech thanks to her internship experience as an editorial assistant at a tech startup.