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Two minority-owned platforms, TripleLift and Reset Digital, have partnered to help advertisers achieve their diverse spending goals, increasing diverse representation across the programmatic ecosystem. In 2023, an ANA survey found that the media and advertising community had shown more interest in supporting diverse suppliers over the past year. However, there is still a gap between intent to spend with diverse suppliers and actual spending. TripleLift and Reset Digital’s partnership aims to change that. Supporting diverse suppliers in the ad industry TripleLift, founded by Eric Berry, Ari Lewine, and Shaun Zachariais,