Twitch Influencer Kai Cenat Becomes First-Ever Streamer To Partner With Nike

Twitch streamer Kai Cenat has announced his partnership with Nike, becoming the first streamer to forge such a connection with the global sportswear brand.

Meet Kai Cenat

Cenat is a 22-year-old American content creator who streams on Twitch and posts videos to YouTube.

He shared his first video on his main YouTube channel in 2018, and the channel now has nearly 5 million followers.

Since then, he has grown his audience across two different YouTube accounts and his Twitch channel, now with 9 million followers.

Cenat has also won Streamer of the Year twice and had big names like Nicki Minaj, Offset, 21 Savage, Lil Baby, and more join him on his streams.

In 2023, he became the third streamer to reach 200,000 subscribers and the first Black streamer to hit this milestone, as reported by AFROTECH. 

His journey, supported by figures like “Aunt Cathy,” who provided him with his first laptop, showcases the power of community and perseverance in achieving success.

According to Complex, Cenat declared, “I would like to announce that we are officially a part of the Nike family. “

Digital And Fashion Meet

Cenat’s collaboration with Nike represents a fusion of the digital and fashion worlds, acknowledging the impact and reach of streamers in contemporary culture. 

As Cenat prepares to participate in the NBA All-Star Celebrity Game for Team Shannon on February 16, this partnership is expected to be showcased, with Cenat likely wearing Nike gear for the event.

The exact terms of the partnership remain undisclosed, but Cenat teased he had “something big” with Nike planned for an in-real-life stream in Las Vegas, NV.