Streamer Kai Cenat has set a new record on Twitch, hitting nearly 727,700 subscribers during his month-long “Mafiathon 2” event in November. The marathon livestream also generated over $3 million in revenue, making it one of the most successful streaming events ever on the platform. A Record-Breaking Subathon Cenat, 22, streamed nonstop for 30 days, with each new subscription extending the duration of the broadcast. The event not only shattered Twitch’s previous subscriber record of 326,250, held by virtual streamer Ironmouse, but also drew 50 million unique viewers throughout the
Kendall Hamilton, a highly ranked Rocket League player, and his mother, Dr. Gigi, are leading an initiative that has supported young Black gamers in securing over $150,000 in Name, Image, and Likeness (NIL) deals. Together, they founded Game Changer Academy, an organization dedicated to helping young Black gamers use their skills for financial and professional growth. Game Changer Academy: Turning Gaming Skills Into Opportunities Game Changer Academy emerged from Kendall Hamilton’s own journey in competitive gaming according to a press release. Initially, his mother, Dr. Gigi—a licensed psychotherapist and organizational
The Black Founders Programme, by Digital Catapult and Sony Music UK, is back for its second year, supporting Black British entrepreneurs in creative technology. Ten new startups have joined the 2024 cohort, applying immersive technologies like virtual, augmented and mixed reality to creative industries. Supporting Black Deep Tech Innovation The initiative focuses on improving investment readiness through mentorship, knowledge sharing, and partnerships. Last year, over 80% of participants saw growth in investment readiness, securing key corporate partnerships and investor interest. This year’s cohort explores immersive technology in storytelling, music production,
In response to the success of Kendrick Lamar’s “Not Like Us: The Game,” Drake fans have quickly followed suit by launching their own video game, “Family Matters: The Game.” The move comes after Lamar’s game captivated over 1.2 million players within its first 36 hours. Kendrick Lamar’s Viral Success Kendrick Lamar’s “Not Like Us: The Game” has taken the gaming world by storm since its release last week. Developed by Richie Branson, also known as Marcus Brown II, the game is inspired by Lamar’s song “Not Like Us.” In the
The Sims franchise, hair brand Dark & Lovely, and award-winning gaming content creator Danielle “Ebonix” Udogaranya have partnered to address the lack of diversity in gaming. Introducing More Black Hairstyles In Sims Dark & Lovely, a leading hair color brand for Black women, is known for its products tailored to the specific beauty needs of Black women. Collaborating with The Sims 4 and Ugogaranya, they aim to enhance the representation of Black hairstyles within the game. This effort is to empower Black gamers to express themselves more authentically in virtual spaces. “We are excited with this
Twitch streamer Kai Cenat has announced his partnership with Nike, becoming the first streamer to forge such a connection with the global sportswear brand. Meet Kai Cenat Cenat is a 22-year-old American content creator who streams on Twitch and posts videos to YouTube. He shared his first video on his main YouTube channel in 2018, and the channel now has nearly 5 million followers. Since then, he has grown his audience across two different YouTube accounts and his Twitch channel, now with 9 million followers. Cenat has also won Streamer
Xbox has announced a partnership with Gameheads, a video game design program, to showcase Black-created games in recognition of Black History Month. Black-Created Games Dametra Johnson-Marletti, Corporate Vice President of Gaming Consumer Sales at Microsoft, announced the collaboration. She stated that video games have the potential to be a platform to preserve shared history and honor the stories of people of color in an engaging way that can disarm defenses and build empathy and understanding. “Gamers from underrepresented communities will not only feel like their voices are heard, but have a greater opportunity
Shero Comics, a LA-based multimedia company, is raising funds to bring video games to life that feature women and girls of color. Shero Comics LA-based Shero Comics aims to help women and girls of color find their superpowers in geekdom by building diverse IPs leveraged with technology. The company was founded in 2016 by award-winning writer, creator, and Shero CEO Shequeta L. Smith. After witnessing the lack of Black women and girls in comics and comic book movies, Smith launched Shero Comics, intending to create a renaissance of Black standalone
Left Fielder Media is the Black-owned media tech studio producing innovative & immersive stories at the intersection of film, blockchain, gaming, fashion, and future tech. We spoke with the creators behind the visionary company that recently signed a deal with Neon, the web3 game studio producing the highly anticipated shooter game Shrapnel. From childhood friends to co-founders Atlanta-based creators Dom Cole and Stephen Philms formed the media tech startup in 2020 to change how Black people view gaming and space for years to come. “Me and Stephen have known each other for a long time.
South African startup Carry1st has raised $27 million in latest funding round to tap into the gaming industry in Africa. Carry1st’s funding round The funding round, led by gaming-focused VC firm BITKRFT Ventures, also included VC Andreessen Horowitz (a16z), TTV Capital, Lateral Capital, Alumni Ventures, and Kepple Ventures. The investment will help Carry1st create a steady financial infrastructure to prepare for Africa’s fast-paced gaming space. “We’re delighted to partner with BITKRAFT, one of the world’s top gaming VC firms, alongside a16z and other existing investors as we continue on our
