AMP, a streaming group comprising influencers, has secured a deal with Target, but some consumers are unhappy with the move. The group that creates collaborative videos on YouTube and Twitch consists of Duke Dennis, Kai Cenat, Fanum, Agent 00, ChrisNxtDoor, and ImDavisss. They have now launched a personal care brand called Tone, which will be sold exclusively at Target. “We really saw a gap in the shelves for a new brand to break through — and for a brand that is fresh and represents who we and our community are. Products that don’t just look good
Twitch megastar Kai Cenat recently revealed that he turned away interest from major platforms, including Netflix, Amazon Prime Video, and Tubi, to retain complete control over Streamer University, his boot camp for aspiring creators. “We already been getting talks with different people,” Cenat said during a recent live stream, referencing interest from major streaming services. “But an idea like this so original you gotta keep it where it’s at.” A boot camp for creators Streamer University, a free, all-expenses-paid boot camp for emerging creators, took place from May 22 to
Streamer Kai Cenat has launched Streamer University, a weekend event aimed at aspiring content creators. He first teased the idea during a Twitch stream on February 13, revealing plans to rent out a university campus for the experience. On Tuesday, the 23-year-old unveiled the project with a Harry Potter–themed Instagram video captioned, “Enroll Now.” According to The Independent, the enrollment site received one million applications within minutes, overwhelming the site and causing error messages for some users. Kai Cenat’s Streaming university Applicants successfully enrolled in the university will spend a
The Hollywood Reporter’s “Creator A-List: The 50 Most Influential Influencers” highlights digital stars reshaping entertainment through innovation and influence. Black creators on the list are leading the way, proving their value through cultural impact and trendsetting content. Here’s a look at the Black influencers making their mark on this year’s list. Kai Cenat (@kaicenat) At just 22, Kai Cenat is a force to be reckoned with on Twitch, where his comedic content and live streams have garnered a massive following. Notable for featuring rappers like Lil Baby, 21 Savage, and
On June 10, 2024, Kai Cenat made Twitch history by breaking the platform’s North American viewership record during a stream featuring Kevin Hart and Druski. The trio’s collaboration brought in 712,600 peak concurrent viewers, surpassing the previous record set by Ninja’s Fortnite stream with Drake in 2018, which had 644,800 concurrent viewers. LeBron James Surprise Appearance The stream gained even more attention when NBA superstar LeBron James made a surprise FaceTime call with Kevin Hart. This unexpected appearance generated viral moments that quickly spread across social media, adding to the
Twitch streamer and YouTuber Kai Cenat has recently committed to building a school in Lagos, Nigeria. Cenat Visits Nigeria Cenat recently visited the Makoko Children Development Foundation School and Orphanage in Lagos, where he saw the dire conditions of the students and staff. Documented on his YouTube channel, the visit highlighted the school’s sinking building, limited space, and the struggle to provide a learning environment for its 385 students. The 23-year-old principal’s plea for help to rebuild and expand the school resonated deeply with Cenat. “First of all, I want to say it’s
Twitch streamer Kai Cenat has announced his partnership with Nike, becoming the first streamer to forge such a connection with the global sportswear brand. Meet Kai Cenat Cenat is a 22-year-old American content creator who streams on Twitch and posts videos to YouTube. He shared his first video on his main YouTube channel in 2018, and the channel now has nearly 5 million followers. Since then, he has grown his audience across two different YouTube accounts and his Twitch channel, now with 9 million followers. Cenat has also won Streamer