From Plant-Based Feminine Care To Global Ambitions: Beatrice Dixon’s The Honey Pot Co. Secures Monumental $380M Investment
Investment firm Compass Diversified has acquired a majority stake in Beatrice Dixon’s plant-derived feminine care brand, The Honey Pot Company.
The Honey Pot Co. was founded in 2012, offering products across the feminine hygiene, menstrual, consumer health, and sexual wellness categories.
It can be found in more than 33,000 stores across the US, including Target, Walmart, CVS, and Walgreens, with annual sales estimated to be around $120 million.
The Honey Pot Co.’s distinct approach to product formulation, using plant-derived ingredients and clinically tested formulas, has fostered a loyal and diverse customer base over the years.
Compass Diversified is a publicly traded investment and holding company providing shareholders unique access to niche middle-market businesses.
The $380M Partnership Deal
As part of the $380 million partnership deal, The Honey Pot Co. will continue to be headed by its current leadership team and existing owners.
Management will also retain a significant minority stake in the company.
“We believe that this partnership will not only enable us to sustain our commitment to innovation and education but will also empower us to continue cultivating a movement rooted in community and self-care,” Dixon told WWD in an interview.
With previous investors in the brand, including New Voices Fund and VMG Partners, it now has plans for the brand to expand globally, beginning with Canada and entering new categories.
Later this year, it will also launch body care with body washes and body lotions.
“The other thing that we’re really focused on is destigmatizing personal wellness because every human should have access to that. The deal is going to give us more and more opportunities to be able to gain more relationships with more customers,” she concluded.
The deal is expected to close in February.
“Beatrice and her team have done an amazing job building The Honey Pot Co. into a leading feminine care brand,” said Compass Diversified CEO Elias Sabo.
“We believe they have tremendous growth opportunities on the horizon. We are so excited to provide The Honey Pot Co. with the resources necessary to bring it closer to its goal of serving more people by being the number one “better-for-you” personal care brand in the world.”
