May 2, 2024

Drake, Kendrick Lamar, Rihanna’s Music Is Returning To TikTok With New UMG Deal

Artists including DrakeRihannaThe Weeknd, and Kendrick Lamar are returning to TikTok, as the platform has reached a new agreement with Universal Music Group (UMG).

UMG had recently begun pulling its music from TikTok after their old contract expired, and the two companies couldn’t reach an agreement in new negotiations.

What Does The New Partnership Mean?

The joint agreement aims to mark a new era of collaboration, built on a shared commitment to help UMG’s artists and songwriters achieve their creative and commercial potential.

They are also working together to realize new monetization opportunities utilizing TikTok’s growing e-commerce capabilities and working together on campaigns supporting UMG’s artists.

“This new chapter in our relationship with TikTok focuses on the value of music, the primacy of human artistry and the welfare of the creative community,” said Sir Lucian Grainge, Chairman and CEO of UMG.

“We look forward to collaborating with the team at TikTok to further the interests of our artists and songwriters and drive innovation in fan engagement while advancing social music monetization.”

Protections Against AI

According to a press release, TikTok is committed to working with UMG to remove unauthorized AI-generated music from the platform and develop tools to improve artist and songwriter attribution.

“Music is an integral part of the TikTok ecosystem, and we are pleased to have found a path forward with Universal Music Group,” said Shou Chew, CEO of TikTok.

“We are committed to working together to drive value, discovery and promotion for all of UMG’s amazing artists and songwriters and deepen their ability to grow, connect and engage with the TikTok community.”

TikTok said the artists will be available again on the app within one to two weeks.

Sara Keenan

Tech Reporter at POCIT. Following her master's degree in journalism, Sara cultivated a deep passion for writing and driving positive change for Black and Brown individuals across all areas of life. This passion expanded to include the experiences of Black and Brown people in tech thanks to her internship experience as an editorial assistant at a tech startup.