Kendrick Lamar’s startup pgLang is number 15 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2025. The multidisciplinary creative communications company was founded by Lamar and filmmaker and record producer Dave Free in 2020. The company establishes itself as a hybrid model in the creative spaces, operating across different industries and platforms such as music, film and live events. This year, they creatively directed and co-produced the Super Bowl halftime show where Lamar performed his number 1 hit “Not Like Us.” pglang’s influence The creative agency has
This week on Techish, Michael and Abadesi break down DeepSeek, China’s open-source AI rival, what the rise in AI agents means for jobs, and Andreessen Horowitz (a16z) hiring Daniel Perry, the man who placed Jordan Neely in a lethal chokehold on a NYC subway. They also discuss Kendrick Lamar’s Grammy sweep for his Drake diss track and why Bianca Censori, Kanye West’s wife, never seems to be wearing any clothes. Chapters 00:30 The Rise of Deepseek: A Game Changer in AI 07:33 Job Ads for AI Agents 12:55 Kendrick Wins
Drake has retracted the petition he filed against Spotify and Universal Music Group (UMG) after alleging both parties of boosting the numbers of Kendrick Lamar’s diss track ‘Not Like Us. Yesterday, Journalist Bryson “Boom” Paul announced on X that Drizzy’s Frozen Moments, LLC withdrew a petition with the Supreme Court against Spotify and UMG on January 14. Frozen Moments, LLC will cease the legal proceedings at no financial expense to both parties. Spotify previously filed an opposition but did not protest the withdrawal; UMG, however, “reserved its position on the matter,”
Canadian rapper Drake has filed a pre-action petition in New York State court against Universal Music Group (UMG) and Spotify USA Inc., accusing the music giants of artificially boosting the streaming numbers for Kendrick Lamar’s song, Not Like Us. According to Drake, the alleged scheme was part of a strategy to amplify Lamar’s track at his expense. Claims of Artificial Inflation Drake’s company, Frozen Moments LLC, asserts that UMG employed bots and discounted licensing rates to mislead listeners about the song’s popularity. Released in May 2024, Not Like Us broke
In response to the success of Kendrick Lamar’s “Not Like Us: The Game,” Drake fans have quickly followed suit by launching their own video game, “Family Matters: The Game.” The move comes after Lamar’s game captivated over 1.2 million players within its first 36 hours. Kendrick Lamar’s Viral Success Kendrick Lamar’s “Not Like Us: The Game” has taken the gaming world by storm since its release last week. Developed by Richie Branson, also known as Marcus Brown II, the game is inspired by Lamar’s song “Not Like Us.” In the
Brand new Techish! Hosts Abadesi and Michael are back in the studio to break down: The dark side of the Drake vs Kendrick beef Google employees fired for protesting Israeli contract Stack Overflow partners with OpenAI The real reason behind the TikTok ban? Listen on Spotify or Apple podcast also. Watch On YouTube
Artists including Drake, Rihanna, The Weeknd, and Kendrick Lamar are returning to TikTok, as the platform has reached a new agreement with Universal Music Group (UMG). UMG had recently begun pulling its music from TikTok after their old contract expired, and the two companies couldn’t reach an agreement in new negotiations. What Does The New Partnership Mean? The joint agreement aims to mark a new era of collaboration, built on a shared commitment to help UMG’s artists and songwriters achieve their creative and commercial potential. They are also working together to realize new monetization opportunities utilizing
Kendrick Lamar and Dave Free’s pgLang – a multidisciplinary creative services company specializing in music and visual media production – is moving into the tech space. pgLang, short for program language, was founded by Kamar and Free in March 2020, who has partnered with tech company Light to launch the limited-release Light Phone II. The Light Phone II The Light Phone II is an unlocked, 4G LTE mobile phone with a few essential tools aimed to be a less-distracting alternative to the modern cell phone. It is billed to be
Is there anything the Grammy-award-winning musician can’t do? After releasing his fifth studio album, Kendrick Lamar is moving into new territory with billionaire investor Ray Dalio and comedian ExavierTV to discuss all things money as a part of Cash App’s ongoing “That’s Money” campaign. Popular finance app, CashApp, announced the launch of its new commercial on its YouTube channel. According to the clip, EXavier saved up money to open his franchise but lost it all due to gambling. Kendrick asks for Dalio’s opinion on the situation, and he explains exactly where he
