Artists including Drake, Rihanna, The Weeknd, and Kendrick Lamar are returning to TikTok, as the platform has reached a new agreement with Universal Music Group (UMG). UMG had recently begun pulling its music from TikTok after their old contract expired, and the two companies couldn’t reach an agreement in new negotiations. What Does The New Partnership Mean? The joint agreement aims to mark a new era of collaboration, built on a shared commitment to help UMG’s artists and songwriters achieve their creative and commercial potential. They are also working together to realize new monetization opportunities utilizing
Following Rihanna’s iconic Super Bowl LVII halftime performance, anotherblock‘s non-fungible token (NFT) collection of the track sold out in minutes. Now, the Stockholm-based web3 music startup has secured €4 million ($4.3 million) in funding to continue its work of redefining music ownership. Achieving triple platinum status upon its release, BBHMM gained new virality after Rihanna performed the track at the Super Bowl LVII halftime show. Jamil “Deputy” Pierre, a co-producer on Rihanna’s BBHMM, linked up with anotherblock to sell 0.99% of his streaming royalty rights to the song as 300 NFTs
