TikTok Star Khaby Lame Signs Multiyear Deal With The Hugo Boss
Lame, TikTok’s second most-followed creator with 130 million followers, has partnered with Hugo Boss to star in a campaign surrounding its re-brand.
Lame will also co-design a capsule collection with the fashion label as part of a multi-year pact.
The iconic brand has drafted supermodels, social media sensations, and world-class athletes for a celebrity campaign designed to usher in a new era for core brand BOSS after nearly 50 years.
Lame will appear in the campaign alongside Hailey Bieber, Kendall Jenner, model Joan Smalls, South Korean actor Lee Min-ho, rapper Future, boxer Anthony Joshua, tennis pro Matteo Berrettini, and German runner Alica Schmidt, according to The Hollywood Reporter.
His partnership with Hugo Boss comes after the brand landed him his runway debut during Milan Fashion Week.
“What an honor to be a @boss #BeYourOwnBOSS,” Lame shared via Instagram.
Where the money reside?
The news of the Lame x Hugo Boss collaboration follows after Forbes releases its Top Paid TikTok Stars List, from which the 21-year-old was missing.
The platform’s highest-paid influencers collectively hauled in $55.5 million in 2021, a 200% increase from a year earlier.
One of the top TikTok accounts belongs to Lame, who has nearly 127 million followers at the time of writing.
This is slightly less than Charli D’Amelio, who has 133 million followers — just about 6 million more than Lame. Yet, Lame didn’t even make the list of top earners on the platform, while Charli took the top spot.
Forbes reports that TikTok’s highest earners also included Charli D’Amelio’s sister Dixie, who sat comfortably at number 2 and earned $10 million, Kardashian protegée Addison Rae managed to secure the number three spot with $8 million in revenue.
While others included Bella Poarch, Josh Richards, and Kris Collins.
These TikTok stars have leveraged their fame and landed some other gigs in movies, campaigns, and more. Addison Rae has starred in one Netflix movie, He’s All That, and signed a new multi-film deal with the streamer.