Black Executive CMO Alliance Launches Playbook To Challenge Corporate Diversity Gap

Black marketing executives from some of the most iconic consumer and business-to-business businesses representing the Black Executive CMO Alliance (BECA) have created a Playbook to better improve inclusion in the workplace.

The BECA Playbook aims to challenge the corporate diversity gap and transform the future of business by building the next generation of C-suite marketing executives.

A selection of 25 high-potential mid-career Black marketing professionals will participate in the inaugural cohort of this mentorship journey designed to take their careers to new heights and prepare them for leadership positions with top organizations.

The program will also include a safe space and network of peers to share and learn from the experience of others, including participation in export-led sessions.

“We began this journey to drive real change and pave the way for those who will follow us,” Jerri DeVard,  BECA founder and Fortune 100 CMO and board director, told the Black Enterprise.

“The BECA Playbook embodies one of our four pillars–pay it forward—to which our members and sponsoring organizations have wholeheartedly shown their commitment.

“In supporting our mission, they have committed their time and resources into building a stronger pipeline of Black leaders ready for the C-suite,” she added.

Organizations involved in the playbook represent Deloitte, General Motors, Harman International, Kohl’s, Mars Wrigley, Procter & Gamble, PayPal, Peloton, SC Johnson, Starbucks, UPS, ViacomCBS (BET and CBS), and WPP-GroupM.