Mariah Carey Collabs With Cryptocurrency Platform To Support ‘Black Girls CODE’

Singer-songwriter Mariah Carey has teamed up with cryptocurrency platform Gemini to inspire more women to get into investing.

The app founded by Cameron and Tyler Winklevoss helps people buy, sell, and store their bitcoin and cryptocurrency. The star will be gifting fans $20 in the form of bitcoin when users sign up with the code “MARIAH.”

A portion of the trades will be allocated toward Black Girls CODE, a nonprofit on a mission to train one million Black girls on coding to increase their involvement in the digital arena by 2040.

“It’s great to see Mariah and other celebrities discover bitcoin as an investment and hedge against inflation,” Tyler Winklevoss told Rollingstone.

“Cryptos like Bitcoin and Ether were two of the best-performing assets of the last decade. Our goal at Gemini is to help educate you on the promise of crypto and make it simple, easy, and safe for you to engage in this new asset class,” he added.

What is Black Girls CODE?

Black Girls CODE is a not-for-profit organization that focuses on providing technology education for African-American girls. 

It builds pathways for young women of color to embrace the current tech marketplace as builders and creators by introducing them to skills in computer programming and technology.

It was founded by Kymberly Bryant. Ms Bryant likes to say, “Before BGC, I was just a nerdy mom raising a geeky daughter.” She wanted to encourage her daughter Kai to pursue her interests in STEM, but they were both frustrated that most, if not all, youth coding programs were dominated by young, white men.