“Prince of Reggaeton” J Balvin Launches New Bilingual Mental Health App

J Balvin, also known as the Prince of Reggaeton, has made a wholesome move to create an open discussion around mental health struggles by launching OYE, a bilingual wellness app. 

The app, currently available for download on the app store, was built by Latin creators in Spanish and English. It provides users with emotional check-ins and goal-setting exercises and promotes the idea of achieving a balance between emotional wellness, physical health, and interpersonal relationships. 

“After the pandemic, global youth – really everyone – is extremely burnt-out. Anxiety, depression, and feelings of being lost in life are very common now,” said Balvin. 

“I myself have experienced them, and I’ve learned that through medication, movement and connection, it is possible to feel better and become creative again. OYE is an app that elevates people’s wellbeing, allowing them to be present, tap into their emotional and mental superpowers, and follow their light.” 

Everyday wellness

According to Balvin, OYE works to empower the world and encourage users to embark on an emotional transformation through mind-body practices. The program wants to become a go-to space for helping members reach their full potential by integrating creative wellness into their everyday routine or taking five minutes to immerse themselves in wellness activities. 

Users utilize OYE’s emotional check-in tool, which helps you name the feelings in your head that you can’t explain, innovative wellness videos, which help transform your emotions into actions, and a range of other goal-setting and mindful notification options. 

“Feeling better internally is [a] top wellness priority for global youth,” said OYE CEO Mario Chamorro.

“From Latin America to the world, we’re building a community of people and partners who see the connection between inner work, wellbeing, and human potential.”