November 17, 2023

Black Friday: Black-Owned Amazon Alternatives For Your Holiday Shopping


As Black Friday approaches, consumers prepare for the year’s busiest shopping day.

As Black-owned businesses gain recognition for innovation and creativity, we have compiled a list of Black-owned Amazon alternatives for your holiday shopping this year.


HellaBlack began in 2019, founded by computer scientist Love-Leigh Trimiew and her cousins Layla Nielsen and Natalie Robinson.

Together, they created a shopping experience connecting brands to a broader audience, becoming a site that encourages Black businesses to tell their stories.

HellaBlack is committed to providing a best-in-class e-commerce experience with the most sought-after Black-owned brands and products.


FLOURYSH was founded in 2020 by Steve Canal and Enitan Bereola as a community-driven marketplace designed to foster the discovery and growth of Black-owned brands.

According to the outlet, the platform has prestigious goods from booming Black-owned, emerging, and established brands.

In addition to the marketplace, it gives members access to exclusive community perks, including industry experts and private events.


MNFTM, founded by Ed Ukaonu, is a Black-owned NFT ecosystem empowering ethnically diverse creators and collectors worldwide.

NFT is a digital asset representing real-world objects like art, music, in-game items, and videos bought and sold online.

MNFTM aims to revolutionize the NFT space with the first-ever platform representing truly distinctive perspectives in the evolving digital economy.


Melanated AI

Melanated AI is the platform giving “melanated” creators a prominent place in the AI movement.

The platform is committed to celebrating and promoting the diverse talents of artists of color by creating a safe space for them to sell canvas prints and digital downloads to a global audience.

Founded by Aquarius Maximus, the platform showcases a wide range of art, including 3D models, digital illustrations, and graphic design.

Empower Global

Rapper Sean “Diddy” Combs founded Empower Global, allowing consumers to discover and buy products created and sold by Black entrepreneurs.

The platform aims to create opportunities for Black entrepreneurs to build and scale successful businesses by making it easy for everyone to shop Black daily.

When launched, the platform listed over 70 brands, including Silver & Riley, Actively Black, Scotch Porter, Coco & Breezy, Kultured Misfits, Gwen Beloti Jewelry, and others.


BLK + GRN is an all-natural marketplace powered by Black women Artisans, founded by Dr. Kristian Edwards.

They aim to challenge the marketplace to normalize access to non-toxic products targeted to Black women and to fund Black women entrepreneurs who create non-toxic personal care products.

Over 136 Black Artisan brands featured on BLK + GRN are all working together, and since founded in 2018, the platform has curated a collection of quality, natural, nontoxic brands for consumers.

Sara Keenan

Tech Reporter at POCIT. Following her master's degree in journalism, Sara cultivated a deep passion for writing and driving positive change for Black and Brown individuals across all areas of life. This passion expanded to include the experiences of Black and Brown people in tech thanks to her internship experience as an editorial assistant at a tech startup.