TikTok Star Khaby Lame Signs Multiyear Deal With The Hugo Boss

Lame, the second most-followed creator on TikTok with 130 million fans, has partnered with Hugo Boss to star in a campaign surrounding its re-brand, and will also co-design a capsule collection with the fashion label as part of a multi-year pact.

The iconic brand has drafted supermodels, social media sensations, and world-class athletes for a celebrity campaign designed to usher in a new era for core brand BOSS after nearly 50 years.

Lame will appear in the campaign alongside Hailey Bieber, Kendall Jenner, model Joan Smalls, South Korean actor Lee Min-ho, rapper Future, boxer Anthony Joshua, tennis pro Matteo Berrettini, and German runner Alica Schmidt, according to The Hollywood Reporter.

His partnership with Hugo Boss follows after the brand landed him his runway debut during Milan Fashion Week, according to the outlet.

“What an honor to be a @boss #BeYourOwnBOSS,” Lame shared via Instagram.

The news of the Lame x Hugo Boss collaboration follows after Forbes releases its Top-Paid TikTok Stars List, which the 21-year-old was missing from.

The platform’s highest-paid influencers collectively hauled in $55.5 million in 2021, a 200% increase from a year earlier.

One of the top accounts on the app belongs to Lame, who has nearly 127 million followers on the platform as of this writing.

This is slightly less than Charli D’Amelio, who has 133 million followers — just about 6 million more than Lame. Yet, Lame didn’t even make the list of top earners on the platform, while Charli took the top spot.

Forbes reports that TikTok’s highest earners also included Charli D’Amelio’s sister Dixie, who sat comfortably at number 2 and earned $10 million, Kardashian protegée Addison Rae managed to secure the number three spot with $8 million in revenue.

While others included Bella Poarch, Josh Richards, and Kris Collins.

These TikTok stars have leveraged their fame and landed some other gigs in movies, campaigns, and more. Addison Rae has starred in one Netflix movie, He’s All That, and signed a new multi-film deal with the streamer.

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Abbianca Makoni

Abbianca Makoni is a content executive and writer at POCIT! She has years of experience reporting on critical issues affecting diverse communities around the globe.

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