January 31, 2022

Virtual Cycling Platform Zwift Continues Its Series Focused On Celebrating Black Stars In Sports

Virtual cycling platform Zwift has revealed its plans for the second year of its Black Celebration Series with its approach this year being three-pronged.

It will focus on Internal education programs, social impact initiatives and celebratory rides all throughout 2022.

Last year Zwift first introduced its 12-month series of events that’s intended to celebrate the achievements of Black athletes with group rides led by featured athletes.

At the launch Zwift said: “We are creating an inclusive environment that empowers and uplifts the community as a whole.”

Zwift is running a series of in-game events, workouts and podcasts from the beginning of February featuring prominent black athletes and influencers, including the likes of Rahsaan Bahati, David Lipscomb, and Maize Wimbush.

The platform is also continuing to sponsor the LA Bicycle Academy, a Black-founded nonprofit organization with a mission to empower, educate and develop the entrepreneurial and leadership skills in youth between the ages of 8-18 through its youth cycling team and bicycle education program.

Abbianca Makoni

Abbianca Makoni is a content executive and writer at POCIT! She has years of experience reporting on critical issues affecting diverse communities around the globe.

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