Ukonowa Ojo Resigns As Amazon Studios And Prime Video Chief Marketing Officer

Ukonwa Kuzi-Orizu Ojo has stepped down as Chief Marketing Officer for Prime Video and Amazon Studios, the company announced earlier this week.

During her time at the organization, Ojo was responsible for leading the global brand and power-headed original marketing for the streamer. In addition, she led marketing campaigns for popular movies like “Coming 2 America” and “The Boys.”

Using machine learning and human intuition, Ojo also helped keep Amazon in the conversation as a competitive streaming platform, raising the bar for direct-to-streaming film releases and helping them reach a more widespread audience. 

Ojo’s replacement is still unknown, but the company is currently undergoing a transitional period to evaluate what the organization needs. The streaming platform recently signed an $8.5 billion deal to purchase film and television studio MGM, including the right to distribute the James Bond films. 

Ojo joined Amazon in September 2020 and directly reported to Mike Hopkins, senior vice president of Prime Video and Amazon Studios.

“For nearly two years, Ukonwa has supported the Prime Video brand and its broad and growing content slate with focus, passion, and commitment,” Hopkins wrote in a note to staff. 

“She has led a talented marketing team that created engaging new ways to connect with our customers [and] I want every member of the marketing organization to be assured that you are valued and appreciated,” Hopkins added. “I know how demanding your jobs are and how hard you are working. I know, too, those transitions can be unsettling, and I ask your patience as we work through this period.” 

Ojo graduated from Kenan-Flagler Business School at the University of North Carolina. Throughout her career, she has received various awards for her outstanding contribution to the marketing team. In 2018, she was featured in Ebony magazine’s “Power 100” and the Financial Times’ “Top 100 List of Minority Executives.” 

Before joining Amazon, Ojo served as Chief Marketing Officer at MAC Cosmetics, where she helped increase the beauty brand’s online presence and appeal to global consumers worldwide. 

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Kumba Kpakima

Kumba Kpamika is a tech reporter at POCIT. A documentary about the knife crime epidemic in the UK got her a nomination for the UK's #30toWatch Young Journalists of the Year.

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