Plaiced, a growing online social network, has acquired Clutch, a Black women-founded marketplace for digital marketing services. The acquisition marks a shift in the digital marketing industry, promising enhanced opportunities for content creators and brands alike. Clutch: Connecting businesses with creators Co-founded by Madison Long and Simone May in 2020, Clutch has connected numerous creators with businesses seeking marketing and content creation services. The company had secured $1.2 million in pre-seed funding led by Precursor Ventures and had worked with over 70 brands, including Hearst Media. “The creator economy is
Atlanta-based agency Chroma Creators is using artificial intelligence to deliver branding and marketing that is crafted by AI but inspired by Black culture. Chroma Creators Chroma Creators founder, CEO, and chief creative officer Octavia Warren is known for her success with multicultural branding and marketing agency Creative Juice. With over a decade of debunking stereotypes, Warren is now using the power of artificial intelligence to reshape how brands connect with Black audiences. “I remember a time when you could not find a stock photo of a black hand holding an iPhone,” said Warren in
Over half (54%) of the jobs at tech companies are non-technical roles – which is great news for those of us who thought C# was a musical note. Here’s a roundup of some of the many ‘non-technical’ roles at tech companies you can apply for on POCIT! “I genuinely thought it was only the coders that would be able to make the most money and the biggest change in the tech world and I was wrong.” – Nakita Austin, Customer Success Director Marketing A tech company may make a life-changing
Ukonwa Kuzi-Orizu Ojo has stepped down as Chief Marketing Officer for Prime Video and Amazon Studios, the company announced earlier this week. During her time at the organization, Ojo was responsible for leading the global brand and power-headed original marketing for the streamer. In addition, she led marketing campaigns for popular movies like “Coming 2 America” and “The Boys.” Using machine learning and human intuition, Ojo also helped keep Amazon in the conversation as a competitive streaming platform, raising the bar for direct-to-streaming film releases and helping them reach a more
