July 15, 2022

Pharrell’s Black Ambition Invests $3M In Content Creator Network

Black Ambition, owned by world-renowned singer and producer Pharrell Williams, recently announced its $3 million investment in content curator platform Trend.

The pre-seed funding round was led by venture capital firm Flybridge and included a range of investors, including Techstars Ventures, live-streaming service Twitch, famous anime brand Crunchyroll, and reviewer platform Rotten Tomatoes.

The investment firm, Black Ambition, which was founded by Pharrell in 2020, is dedicated to supporting Black and Latinx business owners. The non-profit organization aims to bridge the gap to success for entrepreneurs of color working in tech, design, healthcare, and service startups.

Pharrell’s decision to invest in Trend mainly stemmed from his interest in how dedicated the platform is to boosting the content creator community. The company acts as a content marketplace for some of the industry’s best photographers, videographers, and creators. Their goal is to create a self-serve platform that seamlessly connects brands to creators, allowing them to discover content creators worldwide faster.

“I was immediately drawn to their mission of empowerment and individuality,” said Pharrell. “They are enabling a whole new set of creators to harness the power of what makes them unique and allowing brands to tap into that magic and gather content from around the world, all while working through a single community and platform.”

Trend aims to use the new funding to build a broader outreach to businesses and to become the number one platform to connect influencers to firms. The platform has produced over 100,000 pieces of content and paid over $1 million to its creators.

Kumba Kpakima

Kumba Kpakima is a tech reporter at POCIT. A documentary about the knife crime epidemic in the UK got her a nomination for the UK's #30toWatch Young Journalists of the Year.