Curastory Raises $2.1M Seed Round To Help Athletes Monetize Their Video Content

Former  ESPN data scientist Tiffany Kelly has just raised $2.1million in a seed round of funding for her adtech startup Curastory.

The company, first launched in 2019, is a creator tool helping student-athletes by “connecting brands in need of video content with athletes, influencers, and actors who create video content and are willing to create directly for brands,” according to Sport Techie.

Lightspeed, Techstars, and Mindspring Capital led the funding round to help Curastory’s staff expansion, market growth, and sales and engineering footprint.

The milestone seed comes after the firm secured a deal with the National Basketball Players Association (NBA).

“So if you have a video talking about your pregame meditation routine, multiple brands can sponsor that, like Calm..As opposed to making an influencer post for Calm, it’s natural. You don’t mention Calm, other than audio and logo attribution between breaks, and Calm’s logo just so happens to be on the video.

When creators want to learn more about or begin monetizing their content, the goal is for Curastory to be the first name that comes to mind.”

Tiffany Kelly to Sport Techie

The technology opens doors toward equal opportunity for non-mainstream athletes through their social video posts.