Former  ESPN data scientist Tiffany Kelly has just raised $2.1million in a seed round of funding for her adtech startup Curastory. The company, first launched in 2019, is a creator tool helping student-athletes by “connecting brands in need of video content with athletes, influencers, and actors who create video content and are willing to create directly for brands,” according to Sport Techie. Lightspeed, Techstars, and Mindspring Capital led the funding round to help Curastory’s staff expansion, market growth, and sales and engineering footprint. The milestone seed comes after the firm secured a deal with