Armed with smartphones and armies of faithful fans, social media sensations such as Khaby Lame are building fortunes by redefining the rules of entertainment, advertising, and stardom. The inaugural Forbes Top Creators list highlights the 50 social superstars leveraging a combined 1.9 billion followers across social networks to earn $570 million in 2021 alone. Their average age is just 31. Next year’s windfall is significantly richer as famous personalities shift from influencers to owners, using their massive reach to start their own ventures—clothing lines, beauty empires, TV series, and fast food chains.
The founder of the Black Fashion Fair (BFF), Antoine Gregory, has partnered with HubSpot and NTWRK to create a collection of Black designers for HubSpot’s upcoming event. Since launching in 2020, Gregory’s Black Fashion Fair has created a worldwide community of Black creatives and designers. Not only has the community helped to empower underrepresented founders, but it has also helped drive the success of a vast majority of upcoming designers. “Antoine Gregory’s Black Fashion Fair is a great example of a business that puts its mission at its core –
Black developer, Meka Knepley, has announced the launch of her social shopping app, ReUp, described as a crossover between TikTok and Amazon. The app, expected to launch this October, will allow users to watch videos and shop simultaneously, with one click. Like apps such as Instagram and TikTok, users will have the ability to scroll through content and products endlessly. Community through shopping ReUp provides users with an innovative shopping experience that benefits businesses and shoppers alike. The video feature aims to make it easier for people to discover small, upcoming businesses
“My success as a Community Manager requires a certain level of autonomy, and that can be scary for brands,” says Mercedes in an interview with Forbes. Streaming service Tidal was founded by Jay-Z in 2014 who has managed to build an online audience and platform that profoundly resonates with its target audience. Melanie Mercedes has been one of the most significant forces behind developing TIDAL’s social strategy and building a solid worldwide online audience. Over the past two years, Mercedes has been actively growing the streaming services’ online presence. TIDAL has raised
Video-sharing platform, TikTok, has partnered up with Cyversity to connect underrepresented individuals with more opportunities in the cybersecurity world. TikTok is championing the #SeeYourselfInCyber hashtag as a part of a new HBCU program set to launch later this fall. The program, made up of an online mentoring syllabus, will host in-person events at HBCUs to aid students with the skills needed to work within the cybersecurity sector. The initiative aims to solve the issue of 3.5 million unfilled cybersecurity jobs by awarding 50 students a scholarship representing the platform’s ongoing commitment to helping the next
Rapper, Zoey Dollaz, has launched a new “Uber service but with bulletproof vehicles” in response to the deadly shootings of entertainers and athletes. In an interview with Radar Radio, Zoey Dollaz opened up about the business initiative he says had been brewing before his own experience in a drive-by shooting. Zoey Dallaz isn’t the first musician to be a drive-by shooting victim, a long line of stars in hip-hop have also been a victim of such attacks, including legendary rapper Notorious B.I.G who died after being shot to death at
Since its launch in 2009, WhatsApp has intensified instant messaging and made communicating easier for families, friends, and companies. But in most recent years, particularly during the pandemic, it’s being used for much more. Teachers in Africa took advantage of the platform during the lockdowns when schools were shut. Data from a study conducted by Sabinet analyzed a WhatsApp group of 24 economics teachers and three lead teachers (heads of departments) from 15 schools in Kwazulu-Natal province, South Africa and a focus group interview was thematically analyzed to present findings.
In a recent TikTok video, former Beauty and Style Editor at Essence magazine, Blake Newby, opened up about her journey into venture capital after spending many years working within the editorial and digital realm. After one year as Beauty and Style Editor at Essence magazine, Newby has set her sights on a new journey: helping small Black beauty brands excel to new heights. “So, as of Friday, I am no longer a Beauty and Style Editor. I know that I have detailed the volatility of the editorial industry – I’m
According to Insider Intelligence, there are currently over 2 million podcasts and 424.2 million podcast listeners worldwide in 2022, a 10.6% increase from the previous year. As of 2020, the global podcasting market size was valued at $11.46 billion. It grew to $13.785 billion in 2021 and is expected to be a massive $153.07 billion in 2030, according to Acumen Research and Consulting. This growth has been spurred by a number of factors – from the proliferation of new celebrity shows, investments from companies like Spotify, and the increased affordability and availability of tech such as smartphones
A well-known influencer collective, Collab Crew (formerly known as Collab Crib) has had a turbulent few months with its founder Keith Dorsey stepping down to focus on his mental health, appointing Robert Dean III (@robiiiworld) to take the lead and of course the big news that it’s shifting from a collab house into a studio. What was the ‘Collab Crib? It was one of the nation’s only content houses for all-Black influencers. There – 10 young creators worked daily under the care of a manager. Most of them lived in
