JVS Invests $500K In Black-Owned Hair Product Line, Naturaz

The Judee von Seldenec (JVS) Philadelphia Fund for Women has invested $500,000 in Black-owned hair product line, Naturaz.

The investment fund, which marks JvS’ commitment to investing $2 million in women entrepreneurs, will financially support nine technology-based ventures based in Philadelphia. The extra funding aims to help close the funding gap, disproportionally impacting Black and Hispanic women founders. 

Naturaz, founded in 2017 by Mumbi Dunjwa, is a hair product line based in Philadelphia that manufactures and sells vegan hair products for curly hair.

Dunjwa uses her experience in chemistry, health, and technology to formulate a hair care system that delivers intense moisture to the hair strand. The outlet has helped women enjoy healthy, soft, and deeply moisturized curls that are defined, bold, and easy to style.  

“The work that JVS Fund for Women is doing is instrumental. It’s crucial, it’s timely, and it’s very much needed by women such as myself and many others who very much deserve the support and who are working so hard to make a difference in our communities,” Dunjwa said.

Naturaz has a total funding amount of $350K and is currently in a $1 million fundraising round. The JVS funding will go towards the company’s retail entry strategy and Naturaz’s packing rebranding.