YouTube To Phase Out Most Originals And Launch A Black Voices Fund Among Other Creator-Focused Initiatives
Youtube is going back to its core roots. The video-streaming giant has announced that it will return to the real reason it was created in the first place — to serve as a home to creatives with a focus on user-generated content.
While the platform has spent the past six or more years building a hub for original programming with the likes of Patricia Bright hosting their own ‘Youtube Original’ shows – this news reveals that they will scale back and put the funds back into programs that were built with creatives in mind.
Youtube is now set to focus on creator-driven initiatives such as its Black Voices Fund.
Chief Business Officer Robert Kyncl posted a letter on Twitter this morning saying: “Together, these factors contributed to our decision to reduce our YouTube Originals slate. Going forward, we will only be funding programs that are part of our Black Voices and YouTube Kids Funds.”
His full letter is below
“Susanne and her team created an international slate of award-winning programs collectively amassing billions of views, shining a light on incredible creators, important social topics, and introducing YouTube to new audiences. In short, YTO played an integral role in growing the YouTube creator economy.
“Today, there are over 2M creators in the YouTube Partner Program and our creator community has never been more successful: we’ve paid more than $30B to creators, artists, and media companies over the last three years.
“However, with rapid growth comes new opportunities and now our investments can make a greater impact on even more creators when applied towards other initiatives, like our Creator Shorts Fund, Black Voices Fund, and Live Shopping programming to name a few.
“Separately, Susanne has decided to leave YouTube and her last day will be March 1. I want to thank her for her vision, creativity and leadership.
“Together, these factors contributed to our decision to reduce our YouTube Originals slate. Going
forward, we will only be funding programs that are part of our Black Voices and YouTube Kids Funds. We will honor our commitment for already contracted shows in progress and creators who are involved with those shows should expect to hear from us directly in the coming days.
“Finally, I want to thank you, the creators, for partnering with us to create innovative and inspirational stories and look forward to growing your business on YouTube and beyond.”