TikTok’s Business Accelerator Program Is Back For Black Business Month
Black Business Month is well and truly underway. To celebrate, video-sharing platform TikTok has announced it is now accepting applications for its third annual ‘Support Black Businesses’ accelerator program.
The accelerator program, launched in 2020 in the wake of the George Floyd protests, aims to help elevate the voices of Black-owned businesses on TikTok. Through the initiative, Black entrepreneurs will have exclusive access to resources, benefits, and networking opportunities.
The program will also offer entrepreneurs custom virtual training sessions across four weeks to help them accelerate their business on TikTok. In addition, Black companies will also receive promotional opportunities on TikTok, allowing them to feature their business and expand their clientele.
“This third round of Support Black Businesses builds on the program we launched in 2020 to provide the tools and resources to help Black businesses, creators, and entrepreneurs achieve success. During the four-week virtual training, selected participants will receive exclusive access to business resources and benefits and join a community of like-minded founders and owners to connect, support, learn and uplift one another.”
Research by The Post has revealed that in the early months of the pandemic, small Black-owned brands closed at twice the rate of other businesses, with over 40% closing down. TikTok’s accelerator program aims to bridge that gap by supporting many Black-owned companies this month.