TikTok And MACRO Just Awarded These Black Creatives $500K In Grants

Tiktok has teamed up with MACRO again for a first-of-its-kind grant designed specifically with Black creatives in mind.

As an extension of the TikTok for Black Creatives creator incubator program, the social media giant is providing creators and artists with career-building resources that will help them thrive on TikTok and in real life.

“Our aim is to ensure Black creatives and artists have the resources they need to reach new heights in their careers and spearhead innovation in their respective industries,” said Kudzi Chikumbu, Director of Creator Community at TikTok, in an official statement. 

“We are thrilled to partner with MACRO to continue this important work of supporting creators and making their dreams come true.”

According to the social media platform’s newsroom, Tiktok worked with MACRO to pick out 101 creators and artists across content categories, including Arts, Beauty, Entertainment, Entertainment, Food, Music, and more. 

Each creator was allowed to pitch their creative dream project to the two companies that ranged from a book to a movie to a TV show or any other content medium.

As part of the grant, 10 creators will now receive $50,000 each, along with personalized coaching from MACRO to turn their pitch dream into reality.

“We’re committed to supporting Black creators on and off of TikTok and are immensely proud of all 101 creators that participated in this year’s TikTok for Black Creatives program,” the platform said in a blog post. “We are so excited to see the 10 recipients of the MACRO x TikTok Black Creatives Grantthrive and flourish in their upcoming endeavors.”