Atlanta-based agency Chroma Creators is using artificial intelligence to deliver branding and marketing that is crafted by AI but inspired by Black culture. Chroma Creators Chroma Creators founder, CEO, and chief creative officer Octavia Warren is known for her success with multicultural branding and marketing agency Creative Juice. With over a decade of debunking stereotypes, Warren is now using the power of artificial intelligence to reshape how brands connect with Black audiences. “I remember a time when you could not find a stock photo of a black hand holding an iPhone,” said Warren in
BeSocial, a short-form video app that empowers Black and African creators, is carving out a space in the tech landscape. The platform aims to combine short-form content, the practicality of social shopping, and social commerce. BeSocial Founded in 2022 by Kwesi Buabeng, a former executive at Ecobank, Google, and Coinbase, and his team, BeSocial’s vision is democratizing content creation. The focus on Black and African creators is a move acknowledging their role as trendsetters in social media, often without adequate recognition or compensation. Since its beta launch, BeSocial has been a hub of creativity and
The potential ban of the social media platform TikTok following the U.S. government’s concern about national security implications could have an unfortunate effect on Black creators. The potential TikTok ban The U.S. government, concerned about national security implications linked to TikTok’s Chinese parent company ByteDance, proposed a bill with a profound impact. The Protecting Americans from Foreign Adversary Controlled Applications Act, a 12-page document, threatened to uproot TikTok from American soil unless ByteDance sold it. On Wednesday, March 13, the Republican-controlled House voted 352 to 65 on a bill requiring TikTok either be divested from
The ALIVE Podcast Network has partnered with Barometer to revolutionize monetization opportunities for Black creators and media owners. The ALIVE Podcast Network is the first Black woman-owned podcast network to develop proprietary technology to amplify Black voices while ensuring creators retain ownership of their content. Barometer is an AI-powered platform for contextual targeting and brand suitability in audio advertising. Stereotypes About Black Content Brand suitability and safety technologies have been known to play an essential role in safeguarding advertisers. However, they have long been associated with disproportionately impacting creators from diverse backgrounds. For example,
Issac Hayes III’s social media platform Fanbase has announced its current equity crowdfunding round has crossed $4.50M. Fanbase Platform Fanbase, launched by Hayes, is a social media platform designed to enable Black creators to cultivate their audiences and monetize their contributions effectively. According to a 2021 study by The Influencer League involving US-based creators, the pay gap between white influencers and influencers of color is 29%. When narrowed further between white and Black influencers, the margin rises to 35%. Fanbase differentiates from other platforms that need brand partnerships or ad
Isaac Hayes III has launched Fanbase, a social media platform designed to enable Black creators to cultivate their audiences and monetize their contributions effectively. An often-observed reality in the social media world is the lack of acknowledgment and monetary reward for Black creators, even when they are the originators of significant trends. A notable instance is when the viral TikTok renegade dance was mistakenly attributed to TikToker Charli D’Amelio, overlooking the actual creator, Jalaiah Harmon. Unfortunately, this extends beyond viral dances. From fashion trends and online ideas to music, the
Left Fielder Media is the Black-owned media tech studio producing innovative & immersive stories at the intersection of film, blockchain, gaming, fashion, and future tech. We spoke with the creators behind the visionary company that recently signed a deal with Neon, the web3 game studio producing the highly anticipated shooter game Shrapnel. From childhood friends to co-founders Atlanta-based creators Dom Cole and Stephen Philms formed the media tech startup in 2020 to change how Black people view gaming and space for years to come. “Me and Stephen have known each other for a long time.
TikTok-owner ByteDance has launched a new app called Lemon8 that is helping some content creators monetize their work. What is Lemon8? Lemon8 is a social media app centered around lifestyle and community. The content-sharing platform has been designed to help creators monetize their work and reach a wider audience. The picture-based app, described as a fusion of Instagram and Pinterest, first launched in Japan in 2020 and is now available to download in several countries. To help the platform’s expansion, ByteDance has decided to start paying creators to post on the
To celebrate Black history month, financial tech platform Creative Juice has launched the Black Creator Incubator to help uplift Black content creators. The program, which aims to uplift Black creators’ voices and provide them with the education needed to grow, will commit to investing $25,000 in Black creators. Creative Juice will pick five Black creators to receive funding and participate in critical educational sessions on creativity and finance. “Helping creators grow means increasing our support of underrepresented communities,” Creative Juice said. “Announcing the Black Creator Incubator – our inaugural program designed to
Melanated AI is the platform giving ‘melanated’ creators a prominent place in the AI movement. From Lensa AI photos going viral on Instagram to Malik Afegbua’s ‘Fashion Show for Seniors’ sparking a debate about computer-generated work replacing human creativity – it is safe to say AI artwork is having a moment right now. Melanated AI’s unique platform is committed to celebrating and promoting the diverse talents of artists of color by creating a safe space for them to sell canvas prints and digital downloads to a global audience. Founder Aquarius
