The Hollywood Reporter’s “Creator A-List: The 50 Most Influential Influencers” highlights digital stars reshaping entertainment through innovation and influence. Black creators on the list are leading the way, proving their value through cultural impact and trendsetting content. Here’s a look at the Black influencers making their mark on this year’s list. Kai Cenat (@kaicenat) At just 22, Kai Cenat is a force to be reckoned with on Twitch, where his comedic content and live streams have garnered a massive following. Notable for featuring rappers like Lil Baby, 21 Savage, and
AMAKA Studio has successfully raised $2 million in seed funding, led by Equitane Ventures, with contributions from Morgan Stanley Inclusive Ventures Lab, Silverbacks Holdings, and several angel investors. The social publishing platform is on a mission to empower Black and African creators to reach a global audience and earn through subscriptions and gigs. Fueling Growth and Innovation The funds will primarily support the expansion of AMAKA Gigs, a platform that connects Black and African creators with brands for commissioned work, streamlining the process and ensuring fair compensation. AMAKA also plans to
While TikTok fights a potential US ban in court, Snapchat is seizing the opportunity to attract creators. Here’s what Snap’s feature announcements and new partnership with Issa Rae’s company, Ensemble, could mean for creators from underrepresented backgrounds. Snap Partners With Issa Rae Snap has ramped up efforts to make Snapchat the go-to platform for creators. During its NewFronts presentation in May, Snap announced a collaboration with Issa Rae’s new company, Ensemble. This partnership aims to expand Snap’s 523 Program, which provides creators from underrepresented backgrounds with $10,000 per month, 1:1
YouTube has announced new AI detection tools designed to protect creators from the unauthorized use of their faces and voices in AI-generated content. Expanding its existing Content ID system, YouTube will introduce tools that can identify when someone’s likeness or voice has been simulated by artificial intelligence, with a particular focus on music and facial simulations. This move comes as AI-generated media continues to rise, posing significant concerns for artists, actors, and musicians who risk their work being used without consent. Tackling Unauthorized Use of AI-Generated Content As AI technology
Meta, the parent company of Facebook and Instagram, has launched an update enabling content creators in Nigeria and Ghana to monetize their content on its platforms. This new policy, which became effective June 27, 2024, marks an important change. Previously, Facebook excluded creators with Nigerian and Ghanaian addresses from monetization unless their page was managed from an eligible country. Expansion of Monetization Opportunities This policy shift follows an announcement by Meta’s President of Global Affairs, Nick Clegg, in March 2024, confirming the rollout of monetization features in June. “Monetization won’t
Atlanta-based agency Chroma Creators is using artificial intelligence to deliver branding and marketing that is crafted by AI but inspired by Black culture. Chroma Creators Chroma Creators founder, CEO, and chief creative officer Octavia Warren is known for her success with multicultural branding and marketing agency Creative Juice. With over a decade of debunking stereotypes, Warren is now using the power of artificial intelligence to reshape how brands connect with Black audiences. “I remember a time when you could not find a stock photo of a black hand holding an iPhone,” said Warren in
BeSocial, a short-form video app that empowers Black and African creators, is carving out a space in the tech landscape. The platform aims to combine short-form content, the practicality of social shopping, and social commerce. BeSocial Founded in 2022 by Kwesi Buabeng, a former executive at Ecobank, Google, and Coinbase, and his team, BeSocial’s vision is democratizing content creation. The focus on Black and African creators is a move acknowledging their role as trendsetters in social media, often without adequate recognition or compensation. Since its beta launch, BeSocial has been a hub of creativity and
The potential ban of the social media platform TikTok following the US government’s concern about national security implications could have an unfortunate effect on Black creators. The potential TikTok ban The US government, concerned about national security implications linked to TikTok’s Chinese parent company ByteDance, proposed a bill with a profound impact. The Protecting Americans from Foreign Adversary Controlled Applications Act, a 12-page document, threatened to uproot TikTok from American soil unless ByteDance sold it. On Wednesday, March 13, the Republican-controlled House voted 352 to 65 on a bill requiring TikTok either be divested from
The ALIVE Podcast Network has partnered with Barometer to revolutionize monetization opportunities for Black creators and media owners. The ALIVE Podcast Network is the first Black woman-owned podcast network to develop proprietary technology to amplify Black voices while ensuring creators retain ownership of their content. Barometer is an AI-powered platform for contextual targeting and brand suitability in audio advertising. Stereotypes About Black Content Brand suitability and safety technologies have been known to play an essential role in safeguarding advertisers. However, they have long been associated with disproportionately impacting creators from diverse backgrounds. For example,
Issac Hayes III’s social media platform Fanbase has announced its current equity crowdfunding round has crossed $4.50M. Fanbase Platform Fanbase, launched by Hayes, is a social media platform designed to enable Black creators to cultivate their audiences and monetize their contributions effectively. According to a 2021 study by The Influencer League involving US-based creators, the pay gap between white influencers and influencers of color is 29%. When narrowed further between white and Black influencers, the margin rises to 35%. Fanbase differentiates from other platforms that need brand partnerships or ad
