Polaris Heads To VIZIO To Become The First Black-Owned Free Ad-Supported Streaming Channel

Polaris, founded by journalist Rahman J. Dukes, is on its way to becoming the first Black-owned free ad-supported streaming channel to land on VIZIO SmartCast.

Duke’s platform is focused on becoming a channel that celebrates Black culture and delivers unique entertainment experiences to SmartCast users.

With guidance from the Polaris board, media personality Sway Calloway – from MTV – and music historian Shaheem Reid, Polaris hopes to deliver a “superior viewing experience through authentic, meaningful content that channels the spirit of African culture and music.”

It was specifically designed to uncover and share stories created by Black, Indigenous, and People of Color.

“Partnering with VIZIO to launch Polaris is a historical step in getting the stories of Black and BIPOC storytellers out there in an authentic way, something we’ve prided ourselves in for the past two decades,” said Dukes, in a press release provided to AfroTech. 

He added: “Polaris aims to be a beacon of inspiration for the culture, and VIZIO will allow our curated content to truly be that beacon and help us deliver authentic programming to millions of households.”

VIZIO’s VP of Engagement, Steve DeMain, said the team is excited to partner with the “legendary creators” to deliver a channel exclusive to SmartCast audiences.

Polaris is set to debut in October.