Polaris, founded by journalist Rahman J. Dukes, is on its way to becoming the first Black-owned free ad-supported streaming channel to land on VIZIO SmartCast. Duke’s platform is focused on becoming a channel that celebrates Black culture and delivers unique entertainment experiences to SmartCast users. With guidance from the Polaris board, media personality Sway Calloway – from MTV – and music historian Shaheem Reid, Polaris hopes to deliver a “superior viewing experience through authentic, meaningful content that channels the spirit of African culture and music.” It was specifically designed to uncover