November 2, 2023

Sarah Bond Makes History As The First Black Woman President At Xbox

Sarah Bond

Microsoft has appointed Sarah Bond as the president of Xbox. According to Black Girl Gamers, Bond is the first Black woman to hold such a role at a major multinational gaming company.

Meet Sarah Bond

Bond has been with Microsoft for almost seven years. In 2017, she joined the company as a Corporate Vice President of Gaming Partnerships and Business Development.

While in this role, she led business development, partner management, and M&A for the Xbox Division while also being the executive sponsor of Blacks @ Microsoft Employee Resource Group.

She then led the product and experience for game creators across all Microsoft software, including Xbox, Azure, and Microsoft 365, in her new role as Corporate Vice President at Xbox.

She was responsible for helping to improve the gaming experience and bringing the expertise and ecosystem to more gamers.

She worked with thousands of developers and partners to bring games to players on consoles, PC, mobile, and the cloud.

The graduate of Yale and Harvard Business School is now making history for Microsoft and the gaming industry.

The First Black Woman President At Xbox

As the first Black woman president at Xbox, Bond’s new role will have her overseeing the entire Xbox ecosystem.

She will be over Xbox’s hardware and software platforms while taking charge of leading the future of the brand.

The brand could include a redesigned disc-less Xbox Series X next year and a next-gen hybrid console in 2028, according to The Verge.

She will also oversee player and creator experiences, platform engineering, strategy, business planning, data and analytics, and business development.

“Sarah Bond will lead this team as President of Xbox- bringing together Devices, Player and Creator Experiences, Platform Engineering, Strategy, Business Planning, Data & Analytics, and Business Development,” Microsoft Gaming CEO Phil Spencer shared in an internal The Verge reported.

“Xbox. It’s an honor. Always,” Bond tweeted.

Sara Keenan

Tech Reporter at POCIT. Following her master's degree in journalism, Sara cultivated a deep passion for writing and driving positive change for Black and Brown individuals across all areas of life. This passion expanded to include the experiences of Black and Brown people in tech thanks to her internship experience as an editorial assistant at a tech startup.