December 19, 2023

Facebook And Instagram To Pay Kenyan Content Creators Thanks To New Meta Agreement

Kenyan President William Ruto has announced that Meta has agreed to monetize content in Kenya, benefitting the country’s creators.

Following a year-long negotiation with the Kenyan government, Facebook and Instagram content creators will begin earning from these Meta platforms.

Paying Kenyan Content Creators

The President revealed that Meta had run a pilot program with eligible Kenyan content creators.

“I have good news for our creatives and those who imagine and produce content through Facebook and Instagram,” Ruto said during the Jamhuri Day celebrations at Uhuru Gardens in Nairobi.

“Just yesterday, Meta committed to helping creators in Kenya earn money for crafting original content. Following a pilot program with eligible creators in the country, Meta will be expanding monetization opportunities and allowing more creators to earn a living doing what they love.”

Kenya will now join Egypt and South Africa, the only two countries in the continent with a Facebook Creator program.

These were the only African countries where you could monetize your Facebook audience or content.

Per industry insiders, Facebook compensates content creators from Sh1,200 ($8) to Sh3,000 ($20) per 1,000 views, and the average Cost Per Mile (CPM) in most African countries ranges in the lows of $8-$10.

With a base CPM of Shl1,200, most Facebook creators in the category of micro-influencers earn an average of between Sh92,000 ($600) and Sh200,000 ($1,300) in a month.

How Do Creators Monetize Their Facebook Account?

Before creators start earning through Facebook in-stream ads for video-on-demand and live videos, they must attain minimum requirements on their page.

They must be 18 years and above and have 5,000 followers on their private Facebook profile or 10,000 followers on a Facebook page.

Additionally, the video content on their Facebook profile must have at least 60,000 total minutes viewed in the last 60 days from organic followers or 600,000 minutes considered within the same time for a Facebook page.

If creators want to monetize their Facebook profile, they must have a minimum of five live videos or three if it is a Facebook page.

They must be in a country that is eligible for in-stream ads – ads that play on your videos before, during, or after play.

Sara Keenan

Tech Reporter at POCIT. Following her master's degree in journalism, Sara cultivated a deep passion for writing and driving positive change for Black and Brown individuals across all areas of life. This passion expanded to include the experiences of Black and Brown people in tech thanks to her internship experience as an editorial assistant at a tech startup.