Meta Platforms Incorporated recently announced that it will enable content creators in Nigeria and Kenya to monetize their content on Instagram and Facebook starting June 2024. Monetizing Instagram Content Spearheaded by Nick Clegg, President of Global Affairs at Meta, this initiative aligns with the growing recognition of Africa’s digital potential. Meta will introduce a feature on its Instagram app in June, allowing Nigerian creators to monetize their content and earn a living using it. Creators can run ads in-stream and engage with an international audience. “Nigerian creators have global reach,” Nick Clegg, the company’s President of
Lucy Guo, a self-made millionaire and co-founder of the $7 billion-valued unicorn Scale AI, is making headlines again with her platform Passes, according to Fortune. Lucy Guo And Passes At 29, Guo has secured $40 million in Series A funding for her new venture, Passes, a creator monetization platform. Passes, previously used by Black Chyna, aims to revolutionize how content creators earn money. The $40 million round was led by the San Francisco-based Bond, spearheaded by Kleiner Perkins alums Mary Meeker and Mood Rowghani. Skims co-founders Emma and Jens Grede
The ALIVE Podcast Network has partnered with Barometer to revolutionize monetization opportunities for Black creators and media owners. The ALIVE Podcast Network is the first Black woman-owned podcast network to develop proprietary technology to amplify Black voices while ensuring creators retain ownership of their content. Barometer is an AI-powered platform for contextual targeting and brand suitability in audio advertising. Stereotypes About Black Content Brand suitability and safety technologies have been known to play an essential role in safeguarding advertisers. However, they have long been associated with disproportionately impacting creators from diverse backgrounds. For example,
Kenyan President William Ruto has announced that Meta has agreed to monetize content in Kenya, benefitting the country’s creators. Following a year-long negotiation with the Kenyan government, Facebook and Instagram content creators will begin earning from these Meta platforms. Paying Kenyan Content Creators The President revealed that Meta had run a pilot program with eligible Kenyan content creators. “I have good news for our creatives and those who imagine and produce content through Facebook and Instagram,” Ruto said during the Jamhuri Day celebrations at Uhuru Gardens in Nairobi. “Just yesterday, Meta committed
