Bumble’s Latina CEO Lidiane Jones To Step Down, Founder Returns

Lidiane Jones will step down from her role as CEO of Bumble Inc. and Founder and Executive Chair; Whitney Wolfe Herd will step in Jones’ place. Herd will transition to Chief Executive Officer, effective mid-March 2025. Jones said she is leaving her role due to personal reasons, according to a press release.
“Bumble has made tremendous progress over the past year in building a platform for renewed, sustainable growth, and I will be forever proud of the work we’ve done for this beloved global brand,” Jones said.
Whitney Wolfe Herd returns as CEO
Herd stepped down as CEO at the start of 2024 but will return to the role in mid-March. “I am deeply grateful for the transformative work Lidiane has led during such a pivotal time for Bumble, and her leadership has been instrumental in building a strong foundation for our future,” Wolfe Herd adds.
She founded the company in 2014, and Bumble became the first dating app focused on women. Bumble Inc. is now the parent company of Bumble, Bumble for Friends, Badoo, Fruitz, and Official.
Additionally, Ann Mather, the current Lead Director, will become Chair of Bumble’s board of directors. “On behalf of the Board, I want to thank Lidiane for her significant contributions. She has played a vital role in positioning Bumble to create long-term value as the team continues to transform the customer experience for new generations of people seeking connections and love,” she says.
Lidiane Jones’s career history
In 2003, she joined Microsoft and carried out several roles there for over 12 years, including Product Manager and Software Engineer.
Jones then left Microsoft in 2015 and joined Sonos as Vice President of Software Product Management before joining Salesforce, where she eventually became CEO of Slack. In December 2022 Jones replaced another founder, Stewart Butterfield, as the CEO at Slack; she then joined Bumble in 2024.
Image: Fortune/Phillip Keith