February 3, 2023

Black-Owned Platform Launches New Initiative To Pay Journalists Royalties

It’s time for all journalists to get into their bag. 

Black-owned digital media and tech company, Hero Media, has launched Goodfeed, a social wellness platform for women from diverse backgrounds. On Goodfeed, in-house journalists get paid royalties for their work using money generated from ad rolls.

The online platform – which has built a community for Black and brown women – has been described as another version of YouTube where users can share their editorial content, written articles, audio, and videos. 

Through Goodfeed, Black women can connect and share fitness, wellness, and nutritional content. Additionally, journalists on the platform can also share their editorial content, written articles, audio, and videos. 

The ability of in-house journalists to be paid royalties for their content is a massive game-changer for the journalism industry, which has struggled to pay women and Black journalists fairly for a long time.

“Goodfeed offers a space and place for women to feel safe, share their unique point of view, and authentically grow their network with other creators and women across a multitude of different interests and disciplines,” said Theresa Myrill, Social Media Director of Hero Collective, in an interview with AfroTech

“As a woman, especially a woman of color, I am bombarded with images, brands, and influencers that have been so widely augmented it’s becoming progressively harder to know whether or not you are having genuine interactions with people and brands.” 

“One of our main goals at Goodfeed is to help women creators monetize their content. We are [the] first Black-owned social media platform that shares in display and ad roll revenue with select creators in our network,” said founder Joseph Anthony in an interview with AfroTech

The ability journalists have to earn royalties from their work will be a huge factor in closing the widening pay gap for women and journalists of color. 

According to reports, Goodfeed plans to launch a subscription and pay-per-view feature that will make it easier for creators to connect with brands. 

Kumba Kpakima

Kumba Kpakima is a reporter at POCIT. A documentary about the knife crime epidemic in the UK got her a nomination for the UK's #30toWatch Young Journalists of the Year.