Beyoncé Takes Full Ownership Of SirDavis, Making The Whisky Brand Black-Owned
Beyoncé now has full ownership of SirDavis American Whisky.
SirDavis becoming a Black-owned company
The brand was released with Moët Hennessy (the wine and spirits arm of LVMH) in 2024. “SirDavis starts its new independent chapter after a nearly four-year transformative collaboration through creation, development and launch,” a SirDavis spokesperson said, as per Global Drinks Intel.
“Knowles-Carter … takes full ownership and control, making SirDavis a woman, family and Black-owned company. She builds on the tradition of creating and running her companies, built from the ground up.”
About SirDavis
SirDavis first launched in the UK and at selected airports, with an average price of US$89 in the US and GBP79 (US$102.50) in the UK. The brand was named after the singer’s paternal great-grandfather, who was a farmer and moonshiner in the American South during Prohibition.
Image: Kevin Mazur/Getty Images for Anheuser-Busch
