August 6, 2025

Naomi Campbell-Backed AI-Powered Clothing Try-On Platform Now Worth $1.5 Billion

John Imah

SpreeAI, the fashion tech startup redefining virtual shopping experiences, has reached a $1.5 billion valuation after a recent funding round led by The Davidson Group.

The AI-powered fashion app allows users to virtually allows users to try on clothes in an experience so lifelike it feels like you’re in a real dressing room. Designed for use both in-store and online, SpreeAI blends cutting-edge technology with real-world retail to transform how consumers shop and how brands sell.

SpreeAI valued at $1.5 billion

Co-founded and led by CEO John Imah, SpreeAI has garnered support from icons such as Naomi Campbell, alongside entrepreneurs Bob Davidson and Larry Ruvo.

“It’s inspiring to be part of SpreeAI’s transformative journey under John’s visionary leadership,” Campbell said in a May press release. I’ve always believed in pushing boundaries and embracing innovation, and seeing John’s passion and determination firsthand makes me even more excited about the future we’re creating together.”

Image Credit: PRNewsfoto/SpreeAI

Imah was also the first-ever AI startup CEO invited to the Met Gala, highlighting his presence in the industry.

SpreeAI’s Innovation and Impact

Recently, SpreeAI added features that enhance the users’ shopping experience, such as an AI stylist and a virtual wardrobe. Additionally, it helps brands as it’s designed to reduce returns and boost sales conversions, offering a transformative solution for the fashion industry.

SpreeAI’s influence extends beyond consumer tech, with research collaborations and talent initiatives at the Massachusetts Institute of Technology (MIT) and Carnegie Mellon University, highlighting its commitment to innovation. The company has also partnered with the Council of Fashion Designers of America (CFDA) and recently joined forces with luxury label Sergio Hudson and London-based Kai Collective, both of which are owned by Black designers.

“We don’t just look at the shopping landscape; we reimagine it,” said Imah. “Whether it’s in-store or online, we step back and ask how AI can transform real-world challenges into seamless, exciting experiences.”


Image: Saúl López

Habiba Katsha

Habiba Katsha is a journalist and writer who specializes in writing about race, gender, and the internet. She is currently a tech reporter at POCIT.