June 10, 2024

Naomi Campbell Joins SpreeAI, The New Black-Owned Startup That Lets You Try On Clothes With AI

Supermodel Naomi Campbell has joined the board of SpreeAI, a new startup seeking to transform the shopping experience with AI.

Founded and led by John Imah, SpreeAI lets each shopper become a model through its photorealistic try-on tool.


SpreeAI allows shoppers to upload a single photo of themselves to see a photorealistic version of trying on outfits, with their size reportedly detected at a 99% accuracy rate.

The product integrates into new and existing websites or mobile apps, offering retailers a hassle-free way to elevate user interaction and supercharge consumer engagement.

By providing a more accurate representation of how clothes will look and fit, SpreeAI drives up conversion rates, reduces returns and boosts engagement according to Imah.

“This not only lowers operational expenses for retailers but also provides a competitive edge in the market by offering unique and innovative shopping experiences,” he wrote on LinkedIn.

MIT and Carnegie Mellon University Partnerships

According to Imah, SpreeAI has emerged from stealth with nearly $60 million in funds raised.

Along with the launch, Imah also announced SpreeAI’s partnership with Carnegie Mellon University and the Massachusetts Institute of Technology.

“These collaborations will propel SpreeAI to new heights, driving forward the future of AI through pioneering research and innovation,” Imah stated.

“In the coming months, we’re also set to unveil strategic partnerships with some of the most iconic and notable partners in the fashion industry. These highly anticipated collaborations are expected to not only enhance our innovative AI-driven solutions but also redefine the intersection of technology and fashion retail.”

Image Credit: Estrop/Getty Images and SpreeAI

Sara Keenan

Tech Reporter at POCIT. Following her master's degree in journalism, Sara cultivated a deep passion for writing and driving positive change for Black and Brown individuals across all areas of life. This passion expanded to include the experiences of Black and Brown people in tech thanks to her internship experience as an editorial assistant at a tech startup.