Sustainable fashion has become more popular in the past few years, with more consumers acknowledging the damage fast fashion does to the planet. In a worldwide survey by Statista, over one-quarter of consumers said they had made a significant change toward buying more sustainable products. Additionally, fashion lovers are realising the benefits of investing in pieces, so more individuals have started renting their clothes. In 2025, the US clothing and apparel rental market was expected to be worth $1.5 billion, according to IBIS World. It makes sense; why spend hundreds of dollars on
Eastside Golf, the lifestyle apparel brand founded by two Morehouse College alumni has launched its debut collaboration with Nike. The highly anticipated footwear collection, part of their fall line titled Everyone’s Game, is another major milestone for the Black-owned brand. Olajuwon Ajanaku and Earl Cooper, both of whom are former members of Morehouse’s golf team are on a mission to inspire diversity within the golf community and reimagine how the sport is represented. Breaking Barriers With Nike Partnership At the heart of the Everyone’s Game collection are two new Eastside
The Folklore, a platform known for connecting global consumers with African brands and diasporic fashion, has secured a substantial $3.4 million seed funding. This round was spearheaded by Benchstrength Ventures, with contributions from Techstars, Black Tech Nation Ventures, and Slauson and Co. Connecting brands with Major Retailers In 2022, Folklore underwent a transformation. Originally a shopping platform showcasing primarly African brands, it now aims to enhance how emerging brands integrate into the retail landscape. “[Brands] would come to me for advice on how to expand their footprint, how to get a loan or how
Twitch streamer Kai Cenat has announced his partnership with Nike, becoming the first streamer to forge such a connection with the global sportswear brand. Meet Kai Cenat Cenat is a 22-year-old American content creator who streams on Twitch and posts videos to YouTube. He shared his first video on his main YouTube channel in 2018, and the channel now has nearly 5 million followers. Since then, he has grown his audience across two different YouTube accounts and his Twitch channel, now with 9 million followers. Cenat has also won Streamer
Retail technology consultant Jessica Couch is launching an AI-generated fashion tech platform with co-founder Bo Hu Yang, aiming to help stylists and stylish people to monetize their influence. The AI-powered platform, which officially launches in October, is a personalized fashion discovery engine that matches people to products based on fit and style. How does Looks work? Stylists, can tag and post their looks on the platform and share them with their community. The stylist will get paid whenever someone buys an item that they post. The platform incentivizes peer-to-peer relationships
25-year-old Iddris Sandu is a technologist and founder of Spatial Labs (sLabs) an organization committed to reshaping the future of commerce, Blockchain technology, and fashion. The technologist, born in Accra, Ghana, moved to Los Angeles when he was three years old. After teaching himself how to code and partaking in a range of internships and consultancy programs, Sandu set his sights on reshaping the way technology exists in the world. Additionally, he stuck to his word and became one of the youngest founders to enter Black Enterprise’s 40 under 40 list. The
Tech giant, Microsoft, is venturing into the clothing industry in their latest collaboration with Black designer Gavin Mathieu. The “Hardwear” collection encapsulates a “normcore” aesthetic, which primarily focuses on inner, not outer, value. As a result, the capsule features a range of minimalistic graphic tees and MS jackets, pants, pullovers, and hats. The collection was shot in front of the company’s iconic grassy hill desktop background and embodied the nostalgic start-up sound and wallpaper many users grew to love in the platform’s early days. The clothing brand, launched in partnership
