Meta Platforms Incorporated recently announced that it will enable content creators in Nigeria and Kenya to monetize their content on Instagram and Facebook starting June 2024. Monetizing Instagram Content Spearheaded by Nick Clegg, President of Global Affairs at Meta, this initiative aligns with the growing recognition of Africa’s digital potential. Meta will introduce a feature on its Instagram app in June, allowing Nigerian creators to monetize their content and earn a living using it. Creators can run ads in-stream and engage with an international audience. “Nigerian creators have global reach,” Nick Clegg, the company’s President of
Lucy Guo, a self-made millionaire and co-founder of the $7 billion-valued unicorn Scale AI, is making headlines again with her platform Passes, according to Fortune. Lucy Guo And Passes At 29, Guo has secured $40 million in Series A funding for her new venture, Passes, a creator monetization platform. Passes, previously used by Black Chyna, aims to revolutionize how content creators earn money. The $40 million round was led by the San Francisco-based Bond, spearheaded by Kleiner Perkins alums Mary Meeker and Mood Rowghani. Skims co-founders Emma and Jens Grede
Kenyan President William Ruto has announced that Meta has agreed to monetize content in Kenya, benefitting the country’s creators. Following a year-long negotiation with the Kenyan government, Facebook and Instagram content creators will begin earning from these Meta platforms. Paying Kenyan Content Creators The President revealed that Meta had run a pilot program with eligible Kenyan content creators. “I have good news for our creatives and those who imagine and produce content through Facebook and Instagram,” Ruto said during the Jamhuri Day celebrations at Uhuru Gardens in Nairobi. “Just yesterday, Meta committed
Blac Chyna, who reportedly made millions per month on OnlyFans, quit earlier this year and has now announced joining the subscription-based creator platform Passes. Chyna – whose real name is Angela White – was among the highest earners on OnlyFans but quit at the time, saying it was a dead end for her, and she wanted to set an example for her two kids in the future. Unlike OnlyFans, Passes doesn’t allow nudity or sexual content. Passes Miami-based creator platform Passes was founded in 2022 by Lucy Guo, who formerly co-founded Scale
YouTube has launched its Inclusive Media Initative, allowing creators to self-identify in ways that capture their multiple identities and allow advertisers to target their advertising better. The initiative is in partnership with Pixability, the leader in brand suitability and contextual targeting solutions for advertisers on YouTube. The Inclusive Media Initative For the first time, YouTubers can self-select how they identify regarding their race, sexuality, and other factors. Previously, creators on the platform had to rely on party ad vendors to choose the identity labels presented to advertisers, which often limits
It appears that TikTok US’s former head of product, has said the quiet part out loud. According to Sean Kim, TikTok’s Creator Fund isn’t concerned with helping creators monetize their content. In 2020, TikTok announced the launch of a $200 million creator fund to help US creators monetize. They later increased this fund to $2 billion. In Europe, the company announced a $70 million fund that was expected to rise to $300 million within three years. TikTok agreed to pay fund participants on a sliding scale based on how well their videos
Frequency People is the Black-owned social collaboration platform that lets creators control almost every aspect of the online communities they build. Individual users and businesses can create a public or private community to connect with those with similar interests. Followers can join these communities or networks and choose to pay for access to exclusive content. This means that brands, influencers, artists, and other creatives can seamlessly monetize their followers through ticket sales, ads, subscriptions to exclusive lives, AR content, and NFTs. Atlanta-based duo John York and John McAdory founded Frequency
24-year-old content creator, Shevon Salmon, is one of a few people turning their passion for tech into a sustainable income. Before picking up his camera for thousands of viewers, Salmon first discovered his love for videography after the birth of his little sister, who he spent most of his time recording. The love he developed for technology – which started as a simple hobby – has sparked the growth of his career on social media. Salmon’s YouTube covers various topics, including new tech drops, gaming videos, lifestyle and testing out
Dai Time is the definition of #BlackGirlMagic. The 16-year-old content creator with her own content company has recently bagged her show on Snapchat, where she interviews well-known celebrities from Shaquille O’Neal to Jada Pinkett Smith. The Georgia-born entrepreneur discovered her passion for media and presenting at a very young age and followed in the footsteps of those before her to create her online entertainment platform, DT Entertainment, which highlights the impactful young people are doing worldwide. After being selected to join Snapchat’s accelerator program, Dai Time has turned her passion into profit
“We were made to look like fools,” one creator said. Content creators are calling out TikTok’s rival, Triller, for recruiting Black talent and not committing to paying them on time or sometimes not at all. According to The Washington Post, more than two dozen creators, talent managers, and former company staff have anonymously decided to speak out against the platform. Many recalled their experiences of being forced to cope with uncertain payments, a demanding posting schedule, and vague requirements throughout their partnership with the platform. In 2021, the video-sharing app
