July 6, 2022

Will Verzuz Be Impacted If Triller Goes Public?

Timbaland and Swizz Beats co-founded Verzuz during the peak of the first pandemic. The platform has provided millions of viewers with entertainment from the comfort of their homes.

The show, which sparked success after hosting some exciting head-to-head music battles, was acquired by Triller in 2021. The deal included Swizz Beats and Timbaland directing a portion of their equity stake to 43 artists who have made appearances on the platform. The agreement also involved the award-winning producers overseeing Triller’s music strategy.

Many speculated the video app acquiring Verzuz would impact the platform’s newly found social impact. However, the move also sparked controversy around the app’s eagerness to remain relevant amongst new competitors like TikTok.

According to Reuters, the popular short-video app Triller is considering taking the company public. The platform recently terminated its $5 billion merger with video advertising software company SeaChange International, Inc. The decision to go public comes in response to the increasing demand for the app’s convertible debt offering.

“The current market demands clear and disciplined thinking. A Triller IPO is a cleaner transaction, allowing us greater control of our destiny,” said Chief Executive Officer of Triller, Mahi de Silva.

Verzuz isn’t the only platform operating under Triller. Nearly a year after Verzuz, Triller announced that it had acquired Julius, a marketing software platform, and Fangage, a solutions-based software dedicated to helping creators reach a worldwide audience.

Triller’s recent decision to pursue IPO has led many people to question what effect this will have on platforms like Verzuz moving forward. Although this is hard to tell, the video-sharing app has consistently enhanced its business model to amplify its social status and boost success.

Kumba Kpakima

Kumba Kpakima is a reporter at POCIT. A documentary about the knife crime epidemic in the UK got her a nomination for the UK's #30toWatch Young Journalists of the Year.