May 13, 2022

The Latina Google Exec Making ‘Google Doodle’ More Inclusive

What does it take to produce hundreds of Doodles a year that celebrate major cultural moments and push critical conversations forward?

Perla Campos knows all about it.

She leads marketing for Google Doodles, which changes Google’s logo for special occasions. Campos is also a proud Latina who describes her job as “making people feel seen and heard.”

Campos usually runs on five-and-a-half hours of sleep, according to her previous media interviews and sometimes she manages about a dozen doodles at a time and is in constant talks with ‘Googlers’ around the world, who serve as cultural consultants on country-specific doodle

Google Doodles have drastically changed over the years – from one of the letters in the Google title being replaced with an image or graphic to launching an entire interactive game world with seven mini-games for users to play during the Tokyo Olympics.

Campos has been part of all the action.

In her role, Campos is responsible for managing that network, engaging relationships with community groups, and ensuring that all creations are authentic. 

Through those relationships and partnerships, the Doodle team is able to intersect different identities and aspects that make both the process and end product more inclusive. 

She’s been in her current role as Global Marketing Lead of Google Doodles since 2016 and has described Google Doodles as “a dual combination of art and culture,” noting that the company launches about 150 a year all over the world.

But the marketing lead didn’t always think working for a firm like Google was possible.

Born and raised in a small town about 30 minutes southwest of Dallas-Fort Worth, her family was one of only a few Hispanic families in a predominantly white tow

Having grown up in rural Granbury, Texas, Campos never imagined she’d work at one of the most important companies of the 21st century.

“So much blood, sweat, and tears went into me having the opportunities that I have,” Campos said. “My ancestors, my community, my mom — I cannot let that be in vain. So for me it was, whatever I do, I need to help my people. I need to help my community and communities that have similar plights,” she told Insider last year.

Abbianca Makoni

Abbianca Makoni is a content executive and writer at POCIT! She has years of experience reporting on critical issues affecting diverse communities around the globe.