Savage X Fenty Gets $125M Investment In Series C Round

Rihanna’s Savage X Fenty has reportedly raised $125 million in a Series C funding round, thanks to investments from a consortium of private equity firms, led by Neuberger Berman. 

As she sings in Pour It Up, all Rihanna sees are dollar signs. Timed with the opening of the company’s first-ever brick-and-mortar over the weekend, Savage X Fenty has just raised millions from several big0time investors.

Neuberger Berman was joined by previous investors L Catterton, Avenir, Sunley House Capital, and Jay-Z’s Marcy Venture Partners.

The recent funding round comes on the back of a Series B funding round of $115 million last February, bringing Savage X Fenty’s total venture capital funding to $310 million.

The brand will reportedly use the investment to further expand its physical retail presence across the U.S, having revealed earlier this month via Instagram plans for retail stores in ​Las Vegas, Los Angeles, Houston, Philadelphia, and Washington D.C in 2022.

Popstar-turned-series- entrepreneur Rihanna founded Savage X Fenty in 2018, as an inclusive lingerie brand for all body types, with sizes ranging from XS to 4XL.

She then went on to also launch cosmetics brand, Fenty Beauty, in 2017 and Fenty Skin, an inclusive skincare offering, in July, 2020.