Nicki Minaj Becomes MaximBet Investor, Advisor, And Ambassador As She Gears Up To Disrupt Another Male-Dominated Industry

Nicki Minaj is recognized for disrupting the male-dominated industry of rap music and is planning to do the same with sports betting.

According to a press release, the award-winning musician and entrepreneur has been named an investor, advisor, and global ambassador for the sports betting platform MaximBet.

As a significant shareholder in MaximBet, Minaj brings her style and ethos to illustrate the lifestyle of our brand and vastly broaden its audience. This includes trying to invite more women to participate in sports betting.

A reported ‘lifelong’ sports fan, Minaj will work with MaximBet on branding, merchandise, creative activations, partnerships, and fan experiences to bring together entertainment, sports, celebrities, and betting.

MaximBet is currently live in Colorado and is on track to launch in nine additional U.S. states and the Canadian province of Ontario, bringing MaximBet’s total coverage to approximately 50% of the legal sports wagering market in North America.

“Nicki is best known around the world as a mega superstar, but we know her as a brilliant businesswoman,” said Daniel Graetzer, CEO, MaximBet. “Her role as a strategic advisor to MaximBet will be invaluable to us. She’s built one of the most powerful brands in the world, her own, and she’s applying that same savvy and creativity to our lifestyle sports betting brand.

“I couldn’t be more excited to be working with her — she is creative, smart, passionate, and bold. There is no one better suited to helping us take this form of entertainment mainstream.