Meet 3 Standout Latinx Founders Using Data And AR To Do Some Pretty Cool Things

Over the last year, I have been on the lookout for Latina founders, and I found them through Google searches, Twitter threads, and referrals. So this week, we’re taking a look at some amazing Latina entrepreneurs in tech and highlighting the work they’ve been doing for the past few years.

I’ll aim to do a shortlist every week.

Let’s go!

Agustina Sartori, founder of GlamST,

GlamST’s proprietary technology allows people to try on makeup through AR, representing the finishes, color, and texture of the products in a highly realistic and accurate fashion. 

The technology can be embedded in mobile apps, e-commerce, and tablets for in-store.

GlamST reportedly provides the most realistic and accurate effects that drive +15% more purchases and +52% more engagement as well as a unique analytics platform providing insights into purchasing behavior and choices.

When Agustina Sartori started GlamST she did it because it aligned with her passions. She also wanted a brand that celebrated her Latinx roots, her passion for technology, and her interest in using technology to find beauty solutions.

Sartori IS the sole founder of GlamST, a startup that Ulta Beauty bought late last year for an undisclosed amount. Before Sartori decided to sell GlamST to Ulta Beauty, she was Ulta’s AR partner.

GlamST investors include 500 Startups, Hunt Technology Ventures, Reflex Capital, and GrowthX.

Carlos Mendez, Co-Founder and CEO of Datagran

The Datagran platform helps companies integrate and centralize their data and leverage machine learning to power critical applications and workflows—all without needing to code. It automatically runs your data model on info and moves the output between your business apps effortlessly, so you can focus on what’s important.

By allowing companies to understand their data and how it powers their critical applications and workflows, Datagram aims to help teams enhance collaboration.

The Colombian company was also selected by JP Morgan and Endeavor as a high potential startup back in 2017.

On the website – you can create workspaces, invite people and create data projects. Standardize your data across teams and prevent data upload and download.

You can also quickly connect to your enterprise data warehouse and start analyzing all the data you’ve already collected in BigQuery, Cosmos DB, or Redshift.

Lastly – Datagran connects to your favorite data sources like Postgres, MySQL, Salesforce, Hubspot, Sendgrid, etc. It also collects user events with a proprietary SDK from web & mobile apps to provide a complete data overview – in one place.

Asana is at the core of Datagran’s operations, as the Datagran team reportedly relies on Asana for bug reporting, automating routine processing, and keeping the team on track with status updates, according to a report by Asana.

Cat Perez, Co-Founder and Chief Product Officer of HealthSherpa 

She built HealthSherpa—which makes it easy to find and sign up for health insurance—to close critical gaps and provide access to low-income, uninsured people. To date, more than 3 million people have enrolled in affordable, quality health coverage using HealthSherpa.

Health Sherpa, whose technology platform helps people enroll in marketplace plans, has now incorporated information about ICHRAs.

The startup helps you check your savings, get a custom plan recommendation, and compare all your options.

Accessibility is one of our core brand values, Perez told Tech Ladies Blog, adding: “In serving a primarily low-income population, our mission is to reach these people and give them access to an empathetic experience not just within a self-serving product but also when they call in.”

We’re always keen to highlight amazing founders doing some cool things in the tech world so please do get in contact with us!