July 4, 2022

LL Cool J and Michelle Williams Partner with Salesforce.org To Champion Mental Health

LL Cool J and Michelle Williams have teamed up with tech company Salesforces.org for the Rock the Bells festival, which will take place on August 6, 2022.

Based in Queens, New York, the festival will feature live performances from music veterans Lil Kim, Rick Ross, Jadakiss, and more. The program will not only champion legendary voices within hip-hop, but it will also help to raise awareness of the mental health issues and stigmas that continue to plague the music industry. 

Salesforce.org first announced the initiative during their panel discussion earlier this year. They plan to increase mental health awareness through digital content and more panel discussions at a series of different events, including the Rock the Bells Festival, Cannes Lions, and the Salesforce Tower in New York, among others.  

“Fast forward to today, with the number of people speaking honestly about suicide and how they feel, mental health issues in hip-hop music as a whole have increased,” said Cuthbert, President of Rock the Bells, in an interview with AfroTech.

“It is a no-brainer for Rock the Bells to join Salesforce, which has great partners and diverse resources, and Michelle Williams, who has dedicated much of her life to helping people navigate the mental health space.”

“Collaborating with Rock the Bells to connect the power of Hip-Hop with the power of Salesforce.org’s mission to drive positive social impact through technology will hopefully spark and scale conversations around the importance of our collective mental wellness.”

Salesforce’s campaign will see a series of four videos showcased at this year’s music festival. The series will feature some of Hip-Hop’s most prominent figures, including non-profit leaders, luminaries, and storytellers who have contributed significantly to the culture. In addition, Salesforce.org’s mental health experts will also be in attendance to provide educational resources.

Singer and songwriter Michelle Williams will join the campaign after openly sharing her experience of being clinically diagnosed with depression at 30 years old. The partnership will see the musician collaborate with Salesforce’s global customer network to make mental health and wellness resources more accessible to the public.

Kumba Kpakima

Kumba Kpakima is a reporter at POCIT. A documentary about the knife crime epidemic in the UK got her a nomination for the UK's #30toWatch Young Journalists of the Year.